WATCH LISTEN READ So I’m forever in pursuit of ways to make Google Adwords work for clients looking to make a big impact with a small budget. Sound familiar? Quite frankly, it’s gotten extremely difficult month over month over the last two years. This is due to the fact that more and more advertisers have…
Read MoreWATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…
Read MoreWATCH READ You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true? Well, yes, it is, but there are some very unfortunately limitations to it. As you’ll see in the video below, I break down the fact that while Google gives non-profits the…
Read MoreWATCH READ Data Driven Daily Tip – September 7, 2017: When you search for products on Google these days, you’re seeing different types of search results. Like, when I search for “Detroit Tigers Hat” or “Nike Sunglasses” I see images like this among the contextual results… In order to get your products to show this way,…
Read MoreWATCH READ Data Driven Daily Tip – September 1, 2017: Have you ever noticed a discrepancy in your Google Analytics eCommerce numbers when using Shopify? If you said “no,” you’re lying and we know it! But, either way, I bet you didn’t also realize there’s a discrepancy in the Google Adwords transaction number as well. Weird.…
Read MoreWATCH READ Data Driven Daily Tip – August 24, 2017: Recently, Kasie, one of our Google Adwords Gurus, showed me the Google Adwords Power Editor Tool. We were faced with a situation where our client had given us access to the wrong Adwords account via our Master Client Center account, and we had done all the…
Read MoreWATCH READ Data Driven Daily Tip – August 21, 2017: If you’ve followed our content or worked with us, you know how we feel about reaching that first position bid in Google Adwords. As a Google Adwords Agency, we pride ourselves on applying data from real experiences. We know that when we bid on the first…
Read MoreREAD Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MoreWATCH READ Data Driven Daily Tip – August 17, 2017: I’ve just started talking about Google Shopping and writing about it. Google Shopping has become a critical tool for eCommerce merchants selling direct to consumers online. The first step in setting up a Google Shopping ad, or showing in the organic results for Google Shopping is…
Read MoreWATCH READ Data Driven Daily Tip – August 15, 2017: What are Google Adwords Express ads? How are they different from regular Google Adwords Ads? Should your business be into them? In this video I take a little shallow dive into the difference between Adwords Traditional Search and Adwords Express. In short, Adwords Express allows you…
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