I share part of my story about how I dreamed big, but put in a ton of non-glamourous "grunt work" at the beginning of my career. This point of view has never escaped me and I live by this philosophy to this day.

I think it's important for people to think about what type of company they want to work for, and what type of life they want to have, before thinking of exactly what they want to do on a daily basis.

Specifically, before you decide that you want to be an engineer, or a lawyer, or dentist, I think it makes sense to think about the lifestyle you want, and the type of people you'd be working with.

Eventually, you'll have to hone in on a set of skills, but skills are becoming more and more commoditized. To get where you want in your career, you'll have to be the type of person who dreams big, but also puts in the dirty grunt work.

Your career will change each year, and skills are always learnable. You may decide you want a change, and that's fine - you can make anything happen, as long as you develop the gut for it and the work ethic required.

This video was filmed in Spring 2018 at Summit High School in Spring Hill, Tennessee.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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