Social Media: Instagram Algorithm Changes, How To Build Influencers

Social Media: Instagram Algorithm Changes, How To Build Influencers

By: Paul Hickey, Founder and Lead Strategist

This one was freaking fun, sitting down with one of my new best friends, Emily Gold, founder of Twice Social, an amazing social media marketing company in Nashville for Episode 38 of my podcast.

Emily has an interesting background as a former fashion model in New York City. After growing up in Minnesota, she moved to NYC, dominated the fashion world, then found a love for blogging and social media around 2004-2007 as MySpace, Twitter and Facebook started to take over the digital landscape.

As an early adopter of Twitter, she grew a following, began getting questions from brands on how they could grow their following – propelling that into an agency.

Her small team – like ours – divides and conquers large accounts, grows small businesses and helps entrepreneurs.

The highlights of this podcast include:

1. Instagram’s Algorithm Changes – “explore is now going to start showing up in the news feed.”

2. How to grow an Instagram Influencer from Scratch

3. Facebook Ads Manager Features

And overall, Emily is just a super cool person. Hope you all can check this one out and let me know your thoughts.

And as always, I’m looking for guests on my podcast, so please email me at paul@datadriven.design if you’re interested.

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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