If you want to talk to people while they consume their entertainment, you can be their entertainment.
Don't put too much pressure to be funny or entertaining, just document what you're doing.
Entertaining, informing and interacting comes before selling.
Don't post about what you sell or what deals you have. Post about who you are, your story and what your partners are doing.
Give credit to others, give away your knowledge. These are the types of posts that will engage audiences and make people want to come back to buy from you.
We've seen that when businesses go from posting once a month to once a week, to once a day to 2-3 times a day, they 10x-20x your organic web traffic.
At some point, they'll plateau, and want to start boosting posts for $2-$5. But we recommend running a page like campaign - also called a Page Promotion, for around $200 per month.
This grows the business' Facebook audience for virtually no money, and when combined with organic posting 2-5 times per day to get in front of the new followers, spurs more organic reach.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.