WATCH READ Data Driven Daily Tip – August 13, 2017: I totally understand how hard it is sometimes to keep up with the changing atmosphere of Google Adwords. If you’re an eCommerce business selling direct to consumers online, Paid Search – specifically Google Adwords – has to be a huge part of your strategy. But, you…
Read MoreWATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreWATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MoreWATCH READ We manage Google Adwords Accounts for a few dozen active clients, with monthly budgets ranging from $500 / month to $35,000 / month. The way Google Adwords works is on a daily budget basis. Each campaign has it’s own daily budget, which, when exhausted, causes clients ads to stop showing for the day.…
Read MoreWATCH READ Recently, we took over a client’s Google Adwords Account and Bing Ads Account and did our typical Google Analytics deep dive to figure out where immediate optimization could occur to trigger short term wins and ROI. This client in particular is straight up eCommerce, selling direct to consumer on the Magento platform. One…
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