Breathe easy. You don't want to see your own ad. Here's why...

One of my most frequently asked questions is by clients who don't understand why they don't see their own ads when running Adwords campaigns.

They're bidding on the top spot. They're ready to rock.

They search for their own keywords, hoping to see their own ads. It makes sense, kind of, but there are several reasons for not seeing your own ad.

The first reason could very well be the ad schedule or daily budget, meaning if you make your search before or after you're "on," then you won't be shown. And if you've already accrued your daily number of clicks to reach your daily budget, your ad will stop running until the following day.

If you've ruled these possibilities out and you're still not seeing your ad, here's what's happening -

Google's Algorithm is WORKING - it's not showing you your own ad because you didn't click on it the last time you saw it, and thus you didn't convert on your own website after clicking through.

You see, Google wants to show your ad to people likely to click, and convert (if you're running Conversion Optimized campaigns).

So don't freak out when you DON'T see your ad on Google. 🙂

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.