What are social media rich snippets and how should you use them?

Ever try to paste a link from a website into a Facebook or Twitter post, only to find out that the photo and headline it pulls, as well as the preview description is that exactly what you wanted to show in your post?

Quite frankly, Social Media Rich Snippets are a way to add functionality to your website that shows each social media outlet how you want your page to be seen when users share your link via social media.

You control which image, headline and description gets shown. You control how your brand image is shared on a per-page basis from your website across the internet.

Here's my recommendation on how to get this done on your website...

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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