Data Driven Daily Tip: What Is Google Shopping?
Data Driven Daily Tip - September 7, 2017: When you search for products on Google these days, you're seeing different types of search results. Like, when I search for "Detroit Tigers Hat" or "Nike Sunglasses" I see images like this among the contextual results...
In order to get your products to show this way, you're going to want to create a Google Merchant Center account, and create a product feed from your eCommerce website.
Here are the steps to create your Google Shopping product feed and start creating Shopping ad campaigns.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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