Hi, I'm Paul Hickey!

Paul-Hickey-Web-Designer-3

I'm a Digital Creator.

I spend about 60% of my work time building WordPress websites for small businesses.

I spend about 20% of my work time running an eCommerce Sports Cards and Digital Collectibles business at NoOffseason.com.

I spend another 20% of my work time authoring books and creating digital art in the form of NFTs (Non-Fungible Tokens).

In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.

This is why I create content on the following topics:

 

Google Analytics User Flow Overview

By Paul Hickey | April 21, 2021

WATCH READ Yep, I’m still posting some videos from a speaking appearance I did back in 2017. Why? Because Google Analytics User Flow is still relevant. Many small business owners have had Google Analytics installed on their websites for years (far before the new GA4 launched). If you fall into this category, watch this video…

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The Best SEO Tip Ever!

By Paul Hickey | April 21, 2021

WATCH READ In this short, three minute video, I reveal the best SEO Tip ever! It’s not super complicated. You just need to have your site verified with Google Search Console first. More on that here. Then, you need to log into Google with the account you verified your site with, and make a search…

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How To Use Bounce Rate Data To Design Your Web User Experience

By Paul Hickey | March 30, 2021

WATCH READ In this video, I’m speaking to Vanderbilt University’s Masters of Marketing Class about web design and digital marketing. I am a big believer in using Bounce Rate to drive design decisions on your website. I explain my methodology.

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Data Driven Design: Who We Are & What We Do

By Paul Hickey | March 24, 2021

WATCH READ This video, which features audio from a guest appearance I made on Voiceflow’s podcast almost two years ago, tells the story of who Data Driven Design is and what we do. However, this is pre-pandemic, and the world changed shortly after this interview.

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How To Run Google Ads To Multiple Audiences

By Paul Hickey | March 24, 2021

WATCH READ Running Google Ads to multiple audiences is important to your business. In this video I talk further about reasons why businesses should consider doing this, and how it can be done.

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How To Tell If Google Analytics Is Tracking Properly

By Paul Hickey | March 24, 2021

WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab.

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