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Web Design, Analytics, SEO and Social Media Marketing Insights.

Data Driven Design is a Nashville, Tennessee-based digital marketing and web design team. We Build Websites, Content and Custom Software. We use analytics, content strategy and relationship building to drive traffic to our clients’ websites.

This blog is our way of keeping you updated with what to be looking out for in the world of digital marketing to help you grow your business.

Founder / CEO / Lead Strategist Paul Hickey Blogs Every Day.

What Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221

How To Create A Conversion Optimized Website: Designing With Data

What Is Google Webmaster Tools? Data Driven Daily Tip #220

Top Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219

#1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218

How To Generate Leads Using Facebook Ads – Data Driven Daily Tip #217

How To Run Targeted Ads On YouTube (And Why You Need To) – Data Driven Daily Tip #216

How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214

How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

Marketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212

Digital Marketing Tip: How To Spend Your Digital Media Budget Wisely

Alexa Skill Development: The First Voice-Based Business Intelligence Dashboard

How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211

When & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210

How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209

Web Design Tips: The Ideal Mobile Homepage Layout Based On Data (Lowest Bounce Rates)

Web Design & Digital Marketing: The Importance of Optimizing Your Website BEFORE Sending Traffic There

Web Design Data: Does Your Web Company Know About Using Heatmaps To Drive Web Conversions?

Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager: Data Driven Daily Tip 208

B2B Marketing Series: Why Can’t I Find Certain “Employers” or “Companies” In Facebook Ads Manager? Data Driven Daily Tip 207

Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions: Data Driven Daily Tip 206

Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205)

Building A Digital Strategy Business: What Happened After We Decided To Stop Whitelabeling Our Services?

Clearly You Love What You’re Doing. Otherwise, Well…You Wouldn’t Be Doing It, Right?

WTF Google? More Reminder Emails About The Same Stuff? Digital Marketing Help

How WordPress Content Managers Can Create Really Good Looking Instagram Feeds On Their WordPress Websites (Data Driven Daily Tip #204)

Executives & Small Business Owners: You Can Be Your Own Designer

Executives & Small Business Owners: You Need To Blog Every Day. Here’s How (Data Driven Daily Tip 203)

WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

How Restaurants, Bars and Cafes Should Use Open Table For Marketing and Analytics

Shopify eCommerce Marketing and Web Development Tip: Lowest Hanging Fruit For Shopify Store Owners

WTF Facebook? What Does This First Party Cookie Email Mean?

Having Trouble Receiving Email Submissions From Your WordPress Gravity Forms?

My Mindset Was Totally Different Three Years Ago When I Started My Company

To Valencia, Spain From Nashville: When You Don’t Need Much, There’s Always Room For More

Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201

Small Business Marketing Tip: How To Make An Offer Post On Google My Business: Data Driven Daily Tip #200

Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199

Digital Marketing Tip: How To A/B Test Your Email Marketing Campaigns In Mailchimp (Data Driven Daily Tip #198)

Web Design Q and A: How To Communicate Your Web Data To Upper Management

Web Design Q and A: What’s The Biggest Mistake People Make With Their Data?

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Founder and Lead Strategist

Paul Hickey

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Data Driven Design is a Nashville, Tennessee-based digital marketing and web design team. We Build Websites. We use analytics, content strategy and relationship building to drive traffic to our clients’ websites.

We support agency partners, as well as work directly with brands.

By consistently following technical Search Engine Optimization (SEO) Best Practices, married together with our content writing and campaign design skills, and ability to understand and deliver quality content to the target audiences of our clients, we drive business results. We conduct digital strategy roadmap deliverables for most engagements, outlining Google Adwords, Bing Ads, Social Media Content Creation (Facebook, Twitter, LinkedIn, Instagram, SnapShot) and Paid Advertising Strategies, as well as SEO and data driven design recommendations for building a web presence likeliest to increase conversions.

This blog is our way of keeping you updated with what to be looking out for in the world of digital marketing to help you grow your business. We cover the following topics consistently:

  • SEO (Search Engine Optimization / Organic Search)
  • SEM (Search Engine Marketing / Google Adwords / Bing Ads)
  • YouTube Ads / Google Shopping Ads
  • Google Analytics / Conversion Optimization / Heatmapping
  • WordPress Design and Development
  • Shopify & ECommerce
  • Content Strategy / Blogging for Business
  • Social Media Content Strategy and Ads Management / Facebook Business Manager