DATA OVER OPINIONS

The top WordPress, Voice Experience Design and Digital Strategy blog.

(THE PROOF IS IN THE DATA)

How To Properly Post Duplicate Content On Medium To Avoid Getting Banned

I highly recommend that businesses create content daily in the form of video, transcribe into written blogs, extract the audio, post to podcast outlets like Anchor, and then to YouTube, Instagram, LinkedIn, Facebook, Medium and Google My Business. This is a way to post duplicate content, but keep the SEO juice.

Why I Got Banned From Medium, And How It Helps You

Well, I recently found out I’ve been banned from Medium, likely for duplicate content. This, after posting more than 500 articles in this way, and benefitting from some SEO juice in the process. I definitely don’t regret getting banned from Medium. Here’s why...

How To Voice Enable Your WordPress Blog Content for Alexa and Google Assistant

This video shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.

How To Promote Your Alexa Skill Using Quick Links

One of the main challenges with Alexa Skills is discoverability. How do you find them? You have to promote your Alexa Skills in order to drive user adoption.

WordPress Featured Plug-in: Redirection

One of my favorite WordPress Plug-ins of all time is Redirection. I've used it for years. It has a very very simple purpose but you can use it for many many things.

WordPress Featured Plug-in: Mailchimp For WooCommerce

WordPress started as a blogging platform, but now hosts more than 70 million websites, and is the most used content management system (CMS) in the world.

Voice Design – How To Fix Dialogflow Error When Deploying Google Actions from Voiceflow

Voiceflow is an amazing no-code Voice Design tool, that allows Voice UI Designers like myself to author voice apps and deploy them to both Alexa and Google Assistant. However, sometimes, Google Assistant has other plans. 🙂

How To NOT Break Your WordPress Site

Keeping your WordPress website fully functional and secure is really pretty simple. It's about keeping an eye on these 4 things.

How To Generate Leads With Your Alexa Skill and Google Action Voice Apps

I'm very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.

How To Set Up An Amazon Alexa Developer Account

Ready to start building Alexa Skills for your business? The first thing you need is an account with the Amazon Alexa Developer Console. This tutorial shows you how to get one.

How To Set Up Funnel Visualizations In Google Analytics

On an earlier video I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.

How To Set Up Taxes In WordPress WooCommerce

Today I’m gonna show you how to set up taxes in your WooCommerce store. So right now, you probably go to the shop page and look to checkout for an item and you may not see tax in the checkout. You see shipping, but you don’t see tax.

Google Ads Provides Credit To Businesses In Need Due To COVID 19

Google Ads has issued a credit for businesses that need COVID-19 relief.

How To Pull Transcriptions From YouTube Videos

What's the best way to transcribe your audio or video content into blog form for free?

How To Run Instagram Ads To Your Profile

How do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.

I Don't Really Know What To Say. But I Know How I Feel. And I Can't Say Nothing.

READ There’s no question in my heart how I feel. And I rarely have any trouble saying how I feel. I typically don’t have trouble writing it, either. But there is no safe zone for this conversation. All bets are off, and they have been off for a long time. And I have so much…

How To Add Google Remarketing Tags To Your WordPress Website

Google Ads is likely far more powerful than you think. 🙂 It used to be about "grabbing the remarketing tag" and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.

How To Share Access To Your Google Ads Account

There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.

How To Find Lost Facebook Business Page Admin Invites

Tricky little Facebook Business Manager. Where do the invites go when you try to add someone as an admin to your Facebook Business Page or Facebook Ads Account?

How To Save Time Publishing YouTube Videos By Using Default Channel Settings

Every single second of time is super important to small business owners and marketers.

How To Set Up Google Ads And Run Smart Campaigns

As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.

How To Change Your Facebook Business Page URL

Business Owners and Marketers, are you struggling trying to find how to create a marketing friendly Facebook URL?

Kill 'Em With Kindness

READ When I was in first grade at North Hill Elementary School in Rochester, Michigan, I’ll never forget a series of “run-ins” I had with a specific para-pro in the lunchroom. For whatever reason, she was just mean. She’d come over to our table and say really mean things, for what I thought was no…

How To Connect Your Business Instagram Account To Your Facebook Business Manager

connect your Instagram Business Account To Your Facebook Business Manager Account so you can run Instagram Ads via your Facebook Ads account.

How To Fix WordPress "Sorry That Page Doesn't Exist" Sudden Error

I've used WordPress for almost 15 years now, and I've never seen the frequency of random "Sorry, That Page Doesn't Exist" error.

How To Make The Image I Want From My Website Show In My Social Media Post

Hello WordPress Content Managers, Content Marketers and yes, that means you too Business Owners! Are you frustrated by the fact that Facebook, LinkedIn, Twitter and other social media outlets don’t always show the correct featured image when you embed/post a link from your WordPress website?

How I Decided To Run My Business During The COVID 19 Pandemic

The end of Q1 2020 represents a time not only when the world changed, but business forever changed. All businesses, large and small, were forced to immediately look in the mirror and make very tough business decisions.

Trying Not To Judge Each Other's Experiences

The details don't matter as much as the overall punchline: Now, more so than ever, we really don't know what's going on with each other, unless we communicate, without judgement. As business owners and marketers, let's also try to extend this lack of judgement to ourselves.

Digital Tools Useful For COVID-19 Updates

As many businesses around the world get ready to reopen / change store services, hours, etc., there are a few key tools I encourage business owners and marketers to be aware of and not lose sight of.

Pivoting During A Pandemic

READ We’re living in uncertain times and each day is different. Depending on where you are in this world, your daily routine is up in the air and your priorities are changing. First and foremost, now is the time to stay healthy, informed and flexible. Running your business may not be at the top of…

Updates From Spain: Episode 2 – Living and Working In Quarantine

WATCH LISTEN READ Another Message From Spain The unthinkable and unimaginable has happened all at once. As much as I love working from home and holing myself up in my office to get a ton of work ton each day, being quarantined with my family home from school is a whole other story! In all…

Is your business prepared to go fully remote when necessary?

READ How Should You Think About Building A Remote Work Environment? Well, it totally depends. Based on the world events of Q1 2020, the workplace will never be the same. You need to decide what kind of company you have been, and what kind of company you’re going to be. Seriously. We understand that not…

Updates From Spain: Episode 1

WATCH LISTEN READ A Message From Spain I just wanted to thank everyone who has reached out to me to check in on how my family and I are doing in Spain. Right now we feel safe, healthy and prepared for the next 2-4 weeks. We are in support of the Spanish government’s decision to…

How Teachers Can Use Alexa To Enhance Learning

WATCH LISTEN READ When I interviewed Julie Davis, director of instructional technology and innovation for Chattanooga Christian School, it was before the tornado damage in Nashville on March 3, 2020 and before the Coronavirus (COVID-19) pandemic began to limit social gatherings of large groups. It was certainly before schools began to close down for the…

If Your Business Isn't Building Voice Apps Now, Your Competitors Are

WATCH READ Wow, what a crazy last couple of weeks in Europe and in the United States. I’m writing and publishing this during a lockdown in Spain due to Coronavirus (COVID-19) in March 2020. On March 3, there was a Tornado in Nashville, TN that affected many people and businesses and caused damage that will…

Voice Is The Next Form Of A Company: Exclusive Interview With Project Voice Founder Bradley Metrock

WATCH LISTEN READ I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the…

How An Alexa Skill Differentiates Your Business

WATCH LISTEN READ What’s up everybody, Paul Hickey here with Data Driven Design. Businesses ask me all the time, “what can I do to differentiate myself and drive customers?” I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen…

Entrepreneurship Is…With Voiceflow CEO Braden Ream

WATCH READ When I sat down and talked with Voiceflow CEO Braden Ream with QuHarrison Terry at Project Voice 2020, I expected to have a conversation mainly about Voiceflow being one of the top up-and-coming SaaS products and no-code solutions in the Voice Space. While that certainly happened, and you can see the full interview…

How A 22-Year Old CEO Went From Selling Children's Stories To Getting Funded By Amazon: Exclusive With Voiceflow CEO Braden Ream

WATCH LISTEN READ How The CEO of Voiceflow Turned An Interactive Children’s Storybook Into One Of The First No-Code Tools to Build Alexa Skills and Google Actions I can remember first starting to build Alexa Skills back in 2017-2018, and researching “no-code” tools to do so. At the time, coding Alexa Skills from scratch seemed…

How To Add Voice To Your Digital Marketing Strategy: Guest Appearance On Inside VOICE Podcast

WATCH LISTEN READ If you’re a small business and you’re not sure how or why to add voice to your digital marketing strategy, CEO of Data Driven Design, Paul Hickey explains exactly how it can help you. He talks about how and why he’s such a fan of digital marketing, the voice skills he’s created,…

How A Dentist Builds Content Strategy For Alexa And Social Media: Exclusive Interview with Dr. Chithra Durgam

WATCH LISTEN READ Dr. Chithra Durgam and I randomly started following each other on Twitter in 2017. Around the Fall of that year is when I started creating and publishing my Data Driven Daily Tips. Part of that process was not only publishing the content to my website, but also to all social media outlets.…

Project Voice Takeaways: Why Our CTO Thinks Samsung Bixby Could Be The Next Big Voice Platform

LISTEN READ I’ve known our CTO Joe Wallace since 2011. He’s one of the most thoughtful people I’ve ever worked with. NOT “touchy feely” thoughtful. Thoughtful about his work. Period. He – and I mean this in a complimentary way – is NOT easily impressed. And as he admits in this wonderfully done podcast interview…

How To Get Found On Alexa: Exclusive Interview With Amazon Alexa Evangelist Jeff Blankenburg

WATCH LISTEN READ Getting found on Alexa (let’s call it “SAO” – Search Alexa Optimization) – At Project Voice, I asked Amazon Alexa’s Jeff Blankenburg how businesses can get found on Alexa. While waking Alexa with a phrase like “Alexa, how do I make a Jack-o-lantern” I’ve noticed more frequently over the last 6 months…

How To Teach AI And Proper Voice Application Design (with David Code of LinkedIn)

WATCH LISTEN READ David Code has an interesting story. He got a job at LinkedIn teaching AI to people with a non-STEM background. He got fed up trying to learn AI from AI experts who couldn’t teach well, and decided to write a 140-page textbook and post it to Reddit. Well, LinkedIn found him and…

Would You Marry Amazon Alexa? Interview with Project Voice Founder Bradley Metrock

WATCH LISTEN READ Those of us building Voice Apps for Alexa and Google Assistant have naturally become evangelists and power users of the voice assistants and smart speakers. Case in point, I don’t know anybody who knows more about How To Use Alexa than creator of Project Voice and CEO of Score Publishing, Bradley Metrock.…

Must Read: What Will Happen In Voice In 2020

READ 2020 is going to be a HUGE year for Voice. Specifically, 2020 is going to be the year that most businesses start to get entry-level Voice Apps, just like they started getting websites in the early 2000s. SMBs Will Get A Voice What does this mean? It means that your local HVAC repair business,…

What Are The Best Tools Available To Make Your Own Voice Apps? (Alexa Skills and Google Actions)

WATCH LISTEN READ The same way that our lives all improved as consumers and eventually as marketers and business owners in 2008-2010 with the advent of the iPhone and other smartphones, 2020 will be the year and certainly mark the beginning of the decade in which all of our lives improved due to Voice technology,…

How I'm Building A Successful Remote Workplace

WATCH LISTEN READ I recently asked my good friend QuHarrison Terry, head of growth marketing at Mark Cuban Companies, and co-founder of the amazing content creation company Inevitable/Human, what he thought I could do to improve my overall content strategy. Being familiar with my love for being a practitioner in the technology space, and teaching…

Google Site Kit WordPress Plug-In Review – Data Driven Daily Tip 356

WATCH LISTEN READ I’m a big fan of time saving tips. The Google Site Kit WordPress Plug-in is a huge time saver. It’s purpose is to connect four main Google Digital Strategy Tools that we always use for ourselves and our clients: 1. Google Search Console 2. Google Analytics 3. Google Page Speed Insights 4.…

How To Set Up A GSuite Business Email Address – Data Driven Daily Tip 355

WATCH LISTEN READ When clients ask me if we support business Email hosting and management, my answer is – “yes, but only GSuite,” nothing else. This is because it is so simple, efficient, effective and user friendly to host your business emails through Gmail. In fact, it’s so easy, that I decided I wanted to…

Twitter Technical Follower Limits – Data Driven Daily Tip 354

WATCH LISTEN READ I’m usually trying to figure out how to push the boundaries of all social media platforms. On Instagram, for example, I want to know what the best way is to gain legit followers. The same goes for Twitter. In the process of following new people on Twitter, I got a little excited…

How To Assign A Monetary Value To A Goal Completion in Google Analytics – Data Driven Daily Tip 353

WATCH LISTEN READ Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly. While setting it up to track eCommerce Conversions is one thing, which I’ve shown you here setting it up to track leads – and assign a monetary value to those leads, is another. For example, let’s say…

What Is The Difference Between An Alexa Skill And A Siri Shortcut? Data Driven Daily Tip 352

WATCH LISTEN READ I was talking recently with a good friend of mine, QuHarrison Terry, who is the co-founder of Inevitable/Human and the head of growth marketing at Mark Cuban Companies. He was asking me about why I thought the Alexa Skills Store would be the next $46 billion App Store. My answer, that Amazon…

How to Reserve Your Voice Domain Name on Google – Google Action Whitelabeling – Data Driven Daily Tip 351

WATCH LISTEN READ One question I’ve been asked very often since the first ever Nashville Voice Conference on July 31, 2019 is – how do I reserve my voice app’s opening phrase on Google? The technical way to ask this would be “how do I create an opening invocation on Google Actions?” But that’s not…

How To Publish An Alexa For Business Private Skill & Invite Manage Users – Data Driven Daily Tip 350

WATCH LISTEN READ I love Alexa for Business. You just need an AWS account to deploy Private Alexa Skills to employees of your organization. You can also use it to manage company-owned devices and which company private skills can be used on personal employee devices. What you’ll need: 1. An Alexa Skill built and ready…

Thank You For Your Partnership And Teamwork – Why I Write It In Most Emails

READ When you surround yourself with good people, both from a supervisor, employee, business partner, client, vendor and any other professional relationship standpoint, you’re able to get more done, be more productive and solve problems easily that otherwise would be super difficult and full of friction. This is why, in about 85% of the emails…

How To Change and Replace Alexa's Voice – Data Driven Daily Tip 349

WATCH LISTEN READ I was recently asked a question while presenting about how to build voice apps that caught my attention. The attendee asked if I thought that human interaction would change to a dulled down monotone voice with each other, because so many people are talking to Alexa, and that’s how Alexa talks. My answer is…

How I Built An Alexa Skill With My 10 Year Old Son – Data Driven Daily Tip 348

WATCH LISTEN READ There are basically four main ways that I build Voice Apps (Alexa Skills and Google Actions). 1. Amazon Alexa Blueprints and Google Action Templates – these are pre-built Voice Apps that allow content marketers and developers to change and customize the content in the flow. These can include some cool functionality though,…

How To Have Multiple Links In Your Instagram Bio – Data Driven Daily Tip 347

WATCH LISTEN READ Let’s be honest marketers. We are creating content, and that is fun and everything, but we need to be able to freely post links. Links to resources, links to past articles, links to references, links to sign-up forms, links to products, links to promo codes, links to events, links to free trials.…

Data Driven Daily Tip 346 – How To Create A YouTube Playlist

WATCH LISTEN READ Why would you want to create a YouTube Playlist? Think of it in the same context as wanting multiple categories for your WordPress blog. Creating a YouTube Playlist (or ideally, multiple YouTube Playlists), can help you organize your video content and improve the user experience for your viewers. I want my viewers…

How To Add Google Analytics On Your YouTube Channel Page – Data Driven Daily Tip 345

WATCH LISTEN READ This one is really just as simple as it’s title. It gives you an amazing overview of YouTube Analytics, and proves that YouTube is a HUGE part of your business ranking high over time on Google Organic Search by putting out consistent content. But it’s real purpose is to show marketers and…

How To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists – Data Driven Daily Tip 344

WATCH LISTEN READ Data Driven Daily Tip 344 – Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad. One I’ve written about, spoken about and implemented…

How To Improve Mobile Website Conversions – What Is Relative Mobile Conversion Rate? – Data Driven Daily Tip 343

WATCH LISTEN READ Stats and Data are meaningless if there’s not a takeaway. We all love data, but can get easily caught up in it if there’s not a “next action” associated with it. This is why I love Google’s new metric, “Relative Mobile Conversion Rate.” It is simple, and it uses a percentage breakdown…

Google Analytics: How To Filter Out Bot and Spider Traffic from Boardman Oregon – Data Driven Daily Tip 342

WATCH LISTEN READ So this was a super interesting one, that after using Google Analytics (well, practically living in it) for 12 years, that was new to me. The story goes that we had just inherited a new client (common for us) and were doing our initial data due diligence. We noticed a huge spike…

How To Test Your Alexa Skill Without A Device – Data Driven Daily Tip 341

WATCH LISTEN READ Alexa Skill Development is a skill set that is becoming more and more recognized in the mainstream. I recently met a community college professor at a speaking engagement in Nashville who is trying to build a Voice Design / Voice Development program at his school. PHENOMENAL. This will happen. SOON. And as…

How To Build A How To Video Google Action For Your Business: Data Driven Daily Tip 340

WATCH LISTEN READ As the world of voice apps continuously changes, one of the latest ways you’ll want to consider garnering awareness for your business is to build what’s called a “How To Video Action” on Google Assistant. This is a voice-activated way that users can bring up VIDEO content on their devices, like Google…

How To Build Multimodal Voice Apps Using Alexa Presentation Language – Data Driven Daily Tip 339

WATCH LISTEN READ Before I get into defining Alexa Presentation Language (APL), I have to define “Multimodal Voice App.” What the heck is a multimodal voice app? By now, we’re all somewhat familiar with what we can ask Alexa to do. Some of us way more familiar than others. And by now, we should at…

10/31 is way more than just Halloween to me 🙂

READ Three years ago today, I did something I knew I’d do since I was six years old. I started my own company. While not my first company, Data Driven Design is the realest company I’ve ever had. Now, with 9 full-time employees, possibly going on 10, on October 31, 2016, it was just me,…

How To Create Your Own Branded Instagram Story Sticker GIFs – Data Driven Daily Tip 338

WATCH LISTEN READ What’s up everybody? I’m going to show you something I’ve been really excited to do myself. This is how to create an animated GIF (I pronounce it JIF like the peanut butter), then add it to Instagram Stories, so that anyone can stick it to their stories on Insta. This is complete…

How To Set Up An Amazon Alexa Developer Account – Data Driven Daily Tip 337

WATCH LISTEN READ The first step towards creating your Alexa Skill or Alexa Flash Briefing for your brand, start-up or small business, is to create an Amazon Alexa Developer Account. It’s one of the easiest possible steps in the entire experience of building Alexa Skills, but it still feels good to get started and know…

Save The Date: 8.7.2020 – Nashville Voice Conference – Why Businesses Need Voice

WATCH READ “There’s a progression happening now where it went from ‘you had to have a website, then you had to have some engagement, blogs and things like that, and then all the way to an instagram presence, a video presence; and now we’re seeing the next generation of that, as podcasting becomes a billion…

Why Voice Makes Sense For Start Ups and Entrepreneurs

WATCH READ I recently talked about Voice and other topics with Brynn Plummer, VP of Community Relations and Inclusion at Nashville Entrepreneur Center. Here is some of the great knowledge she dropped. “I don’t think I realized that this isn’t like some abstract future state technology or adoption that we will move to in 10-20s,…

How Entrepreneurs Can Find The Right Resources – With Brynn Plummer of Nashville Entrepreneur Center

WATCH LISTEN READ I sat down for an awesome podcast interview with my good friend Brynn Plummer, VP of Community Relations and Inclusion at the Nashville Entrepreneur Center. We had a great conversation about Voice Technology, and how businesses will be expected to have Alexa Skills and Google Actions in the next 24-36 months. We…

How An Alexa Skill Increases User Engagement

WATCH LISTEN READ I want businesses to know that you don’t need to have an Alexa Skill or a Google Action that does everything for you. You need it to just be integrated with / enhancing your current experience. Michael Antaran, CEO of CARROT Wellness, explains how CARROT started simple, and then integrated Voice based…

What Do All Start Ups Need To Survive?

WATCH LISTEN READ I asked CARROT Wellness CEO Michael Antaran “What advice would you give business owners like yourself about the Voice version of their platform in terms of incorporating an Alexa Skill or Google Action into their digital presence?” His answer was amazing, unexpected, and spoke to my heart – “I would advise them…

How To Integrate Your Mobile App With Your Alexa Skill With The CEO of CARROT Wellness

WATCH LISTEN READ Michael Antaran and I have a lot in common. We were both born and raised in Michigan. We both left jobs in the corporate world to create our own start-ups. We’re both building software on a consistent basis, and we’re building Alexa Skills and Google Actions (voice-based apps on top of Alexa…

How To Set Up The Ability To Sell Products From Your Alexa Skill – Data Driven Daily Tip 336

WATCH LISTEN READ Yes! Your business can sell products and services on Alexa. You need a Custom Alexa Skill to do it, and we can build it for you, so your stakeholders can just say “Alexa, book an appointment with my CPA firm,” or “Alexa, order my fitness supplements.” This is done via Amazon Pay,…

How To Duplicate Your WordPress Website Using WPEngine – Data Driven Daily Tip 335

WATCH LISTEN READ Attention marketing directors and small business owners. This is a great tip for you all to spin up quick small landing page websites by duplicating a full website in minutes using WPEngine WordPress hosting. Then, you have the ability to change around content easily in your new domain. Thanks for reading, watching…

How To Save Time Posting Facebook Ads and Instagram Ads

WATCH LISTEN READ Ever wonder how to save time posting Facebook Ads, so that they can appear on Instagram, mobile apps and more? My friends, it’s called the Facebook Ads Audience Network, and it’s turnkey and set up for your business to use in Facebook Ads Manager. I talk about it here in my post…

Which Is Better? Google Adwords vs. Google Adwords Express

WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…

Don't Most People Skip Google Search Results That Say "Ad?"

WATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…

Three Takeaways from the 2019 Nashville Analytics Summit

READ The Nashville Technology Council hosted its 7th Annual Analytics Summit on September 9th and 10th at the Omni Hotel in downtown Nashville. Hundreds of attendees throughout the state look forward to this yearly event where they hear from experts sharing valuable content and insights focused on data. Attendees walk away with knowledge, tools, and…

How To Make Captcha Look Good In The Footer Of Your WordPress Website – Data Driven Daily Tip 334

WATCH LISTEN READ My WordPress Content Manager friends, this one is for you. You don’t need a developer to make your CAPTCHA in the footer of your website not look horrible. This video shows you how to use Gravity Forms Conditional Logic to only show CAPTCHA after a user enters their email address in the…

How To Find A List Of Your Facebook Followers – Data Driven Daily Tip 333

WATCH LISTEN READ Amid the mad dash to try and grow your Business’ Facebook Following, it’s easy to forget about the why behind it. You want to connect with your target audience, understand who they are, and how you can better engage/help them. That’s why it’s important to look at who is following your page…

How To Clear Cache In WP Engine: Data Driven Daily Tip 332

WATCH LISTEN READ There are many different web hosting companies for Managed WordPress. The top ones include WP Engine, GoDaddy, BlueHost, HostGator and AWS. However, there are also several smaller ones. The best quality service provider related to these services is WP Engine, and this is NOT a sponsored post, it’s based on years of…

How And Why To Reply To Your Google Reviews – Data Driven Daily Tip 331

WATCH LISTEN READ As it relates to Search Engine Optimization (SEO), I love trying a ton of things and seeing what works. One platform I’ve seen work very well for Small Business SEO over the last two years is Google My Business. Having an accurate, optimized profile, as well as posting regularly are things that…

How To Pick Alexa-Supported Launch Phrases For Your Custom Alexa Skill – Data Driven Daily Tip 330

WATCH LISTEN READ As an Alexa Skill Developer, you have to be aware of how to pick Alexa-Supported Launch Phrases, also known as Invocation Names. It’s not too complicated, and I’m still learning as I go, so I just wanted to share one specific thing with you. Amazon Alexa allows Alexa Skill Developers to pick…

How To Create A Snapchat Geo-Filter For Your Event – Data Driven Daily Tip 329

WATCH LISTEN READ What’s up everybody? We had an amazing event, the Nashville Voice Conference, on July 31, 2019, and we are already making preparations for Nashville Voice Conference 2020. One of the things we wanted to do with our event, was create a Snapchat GeoFilter around the location of the event, which was held…

Why WordPress? The Proof Is In The Data: Data Driven Daily Tip 328

WATCH LISTEN READ So, the other day I was sitting in a meeting with a marketing director at large college in the State of Tennessee, and they asked me at the end of the meeting if I thought WordPress was the best solution for their website. What I wanted to do was get up on…

How To Find And Download Your Twitter Analytics: Data Driven Daily Tip 327

WATCH LISTEN READ If you’re a small business owner, entrepreneur or mid-level company marketer, it’s obviously important how you spend your time. And if you’re spending your time on a Twitter strategy, you need to know how well it’s working for you. Not in terms of justifying it, but rather to see which content is…

How To Find Google Actions On Google Assistant: Data Driven Daily Tip 325

WATCH LISTEN READ I’ve built several Google Actions and Alexa Skills recently, and while Alexa seems to be pretty straightforward in terms of finding and adding Skills to your devices via the Alexa app / Skill store, the Google Home situation with Google Assistant isn’t as straightforward. To be honest, there still appears to be…

Why The Next Generation Will Expect Businesses To Have Alexa Skills

WATCH LISTEN READ Alexa Skills and Google Actions are voice applications built on top of Alexa and Google Home / Google Assistant. The next generation will expect businesses to have Alexa Skills. Watch this video or keep reading to find out why. You can build these apps for just about anything. For example, in this…

Have You Ever Listened To A Website In Your Car?

WATCH LISTEN READ Seems like a weird concept, right? But honestly, the data says that we’re only about 1-2 years away from people expecting to be able to listen to content from websites on Alexa while driving. This means, Alexa Skills Are The New Websites. Today, Data Driven Design is building Voice Based versions of…

What Are Facebook Offline Events? Data Driven Daily Tip 324 with Casey Carroll of Action Ad Agency

WATCH LISTEN READ The title slide is wrong on this video folks, it is Data Driven Daily Tip #324, and we’re talking Facebook Offline Events with Casey Carroll of Action Ad Agency. In addition to the alliteration in our company name, Casey and I have a lot in common. As you can see from the…

How to Publish a Google Action Using VoiceFlow: Data Driven Daily Tip 323

WATCH LISTEN READ What is a Google Action? A Google Action is a way to make Google Assistant smarter. It’s something you can search and add to your Google Assistant App, Google Home, Google Home Mini, Google Hub and more. As a user, you can just ask Google for information, similar to the way you…

Data Driven Daily Tip 322: How To Set Up Alexa For Business

WATCH LISTEN READ What is Alexa For Business? It’s not a phrase I’m using to try to encourage businesses to use Alexa, it’s an actual service offering from Amazon. Similarly to the way that IT departments have managed company-issued computers and mobile devices, organizations can now distribute and manage company-issued Alexa-enabled devices as well as…

Adsense Publishers Now Need Ads txt File On Their Website: Data Driven Daily Tip 321

WATCH LISTEN READ I decided to run Google Adsense ads on Data Driven Design. First of all because we’re publishing so much content on our site (1-2 new pieces per day), so technically we’re a publisher in addition to being a digital agency. Secondly, because as a leading web design and development company, we need…

How All Nashville Voice Conference attendees will get an Alexa Flash Briefing

WATCH READ This video / podcast / Alexa Flash Briefing with my guy Will Acuff, co-founder of Corner To Corner, is a perfect example of how Small Business Owners and Marketers need to be creating multiple pieces of content out of one simple business conversation. All small business owners stuck on what to talk about…

How To Create Multiple Pieces Of Content For Your Businesses At One Time

WATCH LISTEN READ This video / podcast / Alexa Flash Briefing with my guy Will Acuff, co-founder of Corner To Corner, is a perfect example of how Small Business Owners and Marketers need to be creating multiple pieces of content out of one simple business conversation. By watching this 23 minute video clip, you can…

A Simple Lesson Learned In Voice User Interface Design – Data Driven Daily Tip 320

WATCH LISTEN READ Voice User Interface Design is so new. It’s so hard to think through every scenario of what a user might want to say to Alexa or Google Home, which is why this particular use case I think is a good one to share with you all. I recently built an Alexa Skill…

How To Turn Off WordPress Comment Alerts – Data Driven Daily Tip 319

WATCH LISTEN READ We build 99% of our websites in WordPress. There’s just very rarely no reason not to. It’s the most “non-technical content-management friendly” platform available, and it doesn’t have the brick walls that SquareSpace does or the Theme Limitations that Shopify has. And, security should never be an excuse with WordPress. You can…

How To Create A Segment In Mailchimp – How To Exclude A Tag – Data Driven Daily Tip 318

WATCH LISTEN READ Mailchimp is an amazing platform. It continues to evolve every day. My prediction is that it becomes one of the top overall marketing platforms and even CRMs on the world in the next 5-10 years. As a result, I have a ton of Mailchimp content at www.DataDriven.Design But I digress. Today’s Data…

Data Driven Daily Tip 317 – What Is Gmail Confidential Mode?

WATCH LISTEN READ Business Owners, IT Professionals and Entrepreneurs – what is Gmail Confidential Mode? You may have received an email from Google / GSuite lately regarding Confidential Mode. The subject is – [Action Required] Gmail Confidential Mode launching default ON for your domain The body reads: What do I need to know? When Gmail…

WordPress and Yoast SEO Tip – How To Fix Category and Tag Issues In Google Search Console – Data Driven Daily Tip 316

WATCH LISTEN READ Data Driven Daily Tip 316 – The data shows that WordPress is the number one most used content management system in the world, according to Wappalyzer. 🙂 Yoast SEO is a plug-in that has more than 5 million active installations. That means this video blog post is worth my time. 🙂 Many…

Data Driven Daily Tip 315 – The Data Around Voice

WATCH LISTEN READ As you may know by now from following my content, I’m very passionate about using Alexa and other voice assistants like Google Home, for business use. I’m also passionate about teaching all other businesses how they can become more efficient and effective, as well as reach their target audience better via Alexa,…

How to Publish a Custom Alexa Skill with Voiceflow – Data Driven Daily Tip 314

WATCH LISTEN READ Whether you realize it now, or realize it years from now, your business needs an Alexa Skill. If not to reach your target audience, then to do business more efficiently and improve operations. A year or so ago I found a tool called “Storyline.” It promised building Custom Alexa Skills without coding.…

Podcast Episode 221: Amazing Entrepreneur Danielle McGee Gets An Alexa Flash Briefing

Listen Read This episode is me getting PUMPED on an Instagram Story about the launch of a shiny new Alexa Flash Briefing for entrepreneur Danielle McGee and her business Black Business Boom, highlighting Black-owned Businesses in Middle Tennessee. Enjoy!   Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder…

Voice User Interface Design – How To Test A Custom Alexa Skill In Voiceflow – Data Driven Daily Tip 313

WATCH LISTEN READ What is Voice User Interface Design or VUI? It’s a new buzz word in the design world, and it has to do with thinking through and planning out the user experience related to a voice-based application, like an Alexa Skill, Google Home Action or a Chat bot of some kind. While I…

Podcast Episode 220: The Alexa Skill Approval For The Nashville Voice Conference’s Alexa Skill

Listen Read Hey Alexa, Open Nashville Voice Conference. The Nashville Voice Conference has launched the first ever Alexa Skill dedicated to communicating with attendees of an upcoming event, as well as speakers, staff and media. “I believe we are the first, but I’m sure someone will correct me if I’m wrong!” said Paul Hickey, Founder of Nashville…

Voice User Interface Design – How To Build A Custom Alexa Skill Without Coding – Data Driven Daily Tip 312

WATCH LISTEN READ What is Voice User Interface Design or VUI? It’s a new buzz word in the design world, and it has to do with thinking through and planning out the user experience related to a voice-based application, like an Alexa Skill, Google Home Action or a Chat bot of some kind. While I…

Podcast Episode 219: How I Tested My First Custom Alexa Skill On The Amazon Developer Console

Listen Read In this episode I talk about how I tested my first custom Alexa Skill right on the Amazon Developer Console, a great tool. Tune in to learn more. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has…

HOW TO CREATE AN ALEXA FLASH BRIEFING – COMPLETE GUIDE – Data Driven Daily Tip 311

WATCH READ I’ve blogged a few other times about Alexa Flash Briefings. How I built my first one, how to find and add them in the Alexa Skills Store, and why all small businesses should have them, but I’ve never put out a complete guide like this. As I say in the video, buckle up,…

Episode 218: Pulling From My Inner Childhood (Hip-Hop and Basketball In Business)

Listen Read As a kid I loved Hip-Hop and Basketball. Listen to a snippet of my story on how those two passions have helped my career in business. And there’s a special treat at the end! Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO /…

How To Make A WordPress Main Menu Navigation Link Open In A Lightbox – Data Driven Daily Tip 310

WATCH LISTEN READ I love WordPress, because you don’t have to be a hardcore web developer to do cool, tricky stuff, like make a main navigation menu link open in a modal window, also known as a lightbox. How To Make A WordPress Main Menu Navigation Link Open In A Lightbox In this video, I…

Podcast Episode 217: Business Use Cases For Alexa Skills and Alexa For Business – Franchisee Communications

Listen Read Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large sales force using a custom…

How To Hook Up WordPress and Mailchimp via Gravity Forms – Data Driven Daily Tip 309

WATCH LISTEN READ Small Business Owners and Marketers, are you looking to have a form on your website that gathers email addresses that you later want to turn around and send automated or manual email marketing campaigns to? An amazing trio of tools is Mailchimp with WordPress + the Gravity Forms Plug-in. Gravity Forms offers…

Podcast Episode 216: Business Use Cases For Alexa Skills and Alexa For Business – Sales Training

Listen Read Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large sales force using a custom…

How To Make Your Transferrable WPEngine Environment Your New Production – Data Driven Daily Tip 308

WATCH LISTEN READ I’ve used just about every single WordPress website hosting platform available, and recently switched to WPEngine after five years with GoDaddy Managed WordPress. GoDaddy just had too many issues with server space, and was super slow, going down too often, and allowing too many “known issues” to take place. And at one…

Podcast Episode 215: How To Create An Alexa Flash Briefing Skill Using Anchor.fm RSS Feed

Listen Read This is the fully detailed, step-by-step version of Episode 214. Starting from nothing, in Segment 1, I show you how to create a Gmail account. In Segment 2, I show you how to use that Gmail account to create an Anchor.fm account, then create your podcast, your first episode, and get your podcast published…

What To Do When You Forget The Google Analytics Code From Your Old Website – Data Driven Daily Tip 307

WATCH LISTEN READ On a rare occasion, you may not have access to an old Google Analytics account, but you’re the one responsible for making sure that tracking code from the old website gets on the newly launched website. Or, you already launched the website and forgot. How do you go back and get your…

How To Verify Your Website With Bing and Submit a Sitemap – Data Driven Daily Tip 306

WATCH LISTEN READ Anyone with a website likely doesn’t think about verifying it with Google Search Console, let alone Bing Webmaster Tools, but even though Bing only makes up 5% or less of organic search related web traffic (according to our Data Download), it’s still super important to gain search engine visibility on Bing via…

Podcast Episode 213: What Is An MVP?

Listen Read In this special edition of the Data Driven Daily Tip Podcast, I talk through an important concept that all business owners and entrepreneurs need to fully understand – the Minimum Viable Product. The tendency when building a software application or even a website, is to try to include everything all at once. To…

How To Fetch As Bing Bot: Data Driven Daily Tip 305

WATCH LISTEN READ While it’s true (the proof is in the data) that Bing only makes up about five or less percent of all organic web searches (ways that your web users find your website via SEO / organic search), it is still important to rank highly on Bing, and have solid search engine visibility…

Podcast Episode 212: Why Web Design and Alexa Skills?

Listen Read My reflections on why we’re building Alexa Skills at Data Driven Design. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…

How To Enable Demographics and Interest Reports – Data Driven Daily Tip 304

WATCH LISTEN READ Attention Marketers and Small Business Owners – did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled? By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on…

What To Do When You See Your Business On Google But It's Not Your Business: Data Driven Daily Tip 303

WATCH LISTEN READ Have you ever Google’d your business, then wondered why you’re looking at search results on the right hand side of the page that have nothing to do with your business at all? Like if your address is being used for someone else’s business, or if it is your business, with incorrect information?…

How to Import Your Google Analytics Conversions into Google Ads: Data Driven Daily Tip 302

WATCH LISTEN READ Digital Marketers, Small Business Owners and Web Developers, you may all be wondering the same thing (and based on the amount of questions, comments and feedback I get regarding Google Analytics and Google Ads, there’s a good chance you probably are) … Why aren’t my conversions showing in Google Ads? Specifically, they…

House Hunters International Full Episode: The Hickeys Move To Valencia, Spain

WATCH READ In the daily grind of our work lives, it’s important to have some reflections about how things have gone for us over the past year. I do this exercise often, to calibrate a few different things. Number 1, to remind myself about “macro-patience and micro-speed” – two seemingly conflicting concepts, but when married…

Data Driven Daily Tip 301: How To Find Your Sitemap In Yoast SEO

WATCH LISTEN READ Have you recently tried to find your sitemap in your WordPress Website using Yoast SEO, but can’t find it anywhere? Recent plug-in updates to Yoast have changed where this is located and it’s not easy to find anymore. This video shows you how to find it. The importance of it is so…

How To Free Up More Google Analytics Accounts When You Reach Your 100 Limit – Data Driven Daily Tip 300

WATCH LISTEN READ Data Driven Daily Tip 300 – Google Analytics Accounts are free with GSuite and with regular Gmail accounts. To activate yours, go to analytics.google.com and log in with your credentials. With your email account, you’ll get access to 100 different Google Analytics Accounts. But if you’re like me, those fill up fast.…

Google Search Console Domain Properties and How to Use Them – Data Driven Daily Tip 299

WATCH LISTEN READ At Data Driven Design, we love change. It’s our sixth differentiator. And it’s a good thing we do, because Google is changing Google Search Console (formerly known as Google Webmaster Tools) all of the time. It used to be that you had to verify your domains for each domain prefix, www., http://,…

How To add reCAPTCHA in WordPress via Gravity Forms – Data Driven Daily Tip 298

WATCH LISTEN READ I don’t get hit with a lot of spam on my WordPress forms, to be honest, but some websites do, big time. And believe me, I know first hand that small business owners have no time to deal with spam from their new WordPress websites. For a service provider like Data Driven…

How To Find Your Website's Old IP Address – Data Driven Daily Tip 297

WATCH LISTEN READ A common use case for Web Designers and Developers to need to figure out a client’s old IP address after maybe not planning for it, would be something like trying to bring back a clients old website to take a look at the content after pointing the A Record to the new…

Doing What You Said You Were Going To Do. Example: Nashville Voice Conference and Ask Data Driven Design

WATCH   READ Those of you that know me, know that I don’t talk politics. I’m not a history buff, and I don’t have reflections on how other people live their lives. In fact, I rarely open my mouth about anything I don’t know a lot about. It’s just how I’m wired, so that’s not…

Should Your Business Have A Facebook Chat Bot?

WATCH LISTEN READ In a recent Data Driven Design Q and A session with followers, I was asked, “how can my business build a Facebook Messenger Bot?” While it’s a great question, if you’ve never built a Facebook Messenger Bot, or managed a chat bot before, I’d recommend starting by utilizing Facebook Ads’ ability to…

Do Automated Chat Bots Work and What Is The Best Automated Chat Bot Service To Add To Your Website?

WATCH LISTEN READ One question I’ve been asked a ton recently, and seemingly 40% of all web projects is about adding an automated chat feature to a website. 1. Paul, does it work? 2. Paul, how should we do it? The answer to the first question is, yes, it CAN work, but you have to…

How To Upgrade Your WordPress Database To The Latest Version of PHP – Data Driven Daily Tip 296

WATCH LISTEN READ One of the things about having a WordPress website is that there are several factors that control your website’s health, well-being and performance. One of them that controls your site’s compatibility with Plug-ins – among other things – is the version of PHP that you’re running. Now, if you’ve been on a…

If Your Business Had To Pick Two: Facebook, Instagram or Pinterest, Which Two and Why?

WATCH LISTEN READ A super interesting question popped up during one of our recent Data Driven Academy Live Access Sessions. Member Kelly Savoca of CottonandMoss.com asked, I’m thinking of only picking two social media outlets to go deep into putting content out on, due to time constraints, which two should I pick between FB, Insta…

Why Does Pinterest Always Drive Quality Web Traffic?

WATCH LISTEN READ Pinterest has an advertising platform with the ability to run ads and sponsor pins, but the greatest and most powerful thing we’ve seen when analyzing web data on Pinterest is that simply being active on the platform drives traffic from your Pinterest page to your website. We explain in this video taken…

Is Your Business Utilizing Pinterest?

WATCH LISTEN READ Pinterest is an often overlooked platform as it relates to garnering web traffic and driving conversions for brands. But if your company is creating content for platforms like Instagram and Facebook, the reward of also creating a version for Pinterest should definitely be worth the time. We discuss further in this video…

Which Should I Use To Embed Video In My Website? YouTube or Vimeo?

WATCH LISTEN READ There’s no coincidence that I’m posting this on YouTube and embedding it in my website. 🙂 Kelly Savoca of CottonandMoss.com asked a great question in a recent http://datadrivenacademy.org Live Access Session for Data Driven Academy Members. Should I be using YouTube or Vimeo to embed videos in my website? Her concern was…

How To Drive More Web Traffic – How To Increase Your Blog Post Frequency

WATCH LISTEN READ One of our principles at Data Driven Design is “don’t overthink it.” Many small businesses, marketers and content strategists totally over think their content. How many words does it have to be? How many photos does it have to have? Who cares? None of that matters. The only thing that matters is…

Does Your Content Really Need Photos? Content Strategy Tips

WATCH LISTEN READ In this fun interaction with Kelly Savoca from CottonandMoss.com during one of our http://datadrivenacademy.org members live access sessions, Kate Hickey and I debate whether or not your content actually NEEDS photos. I highly recommend you watch and comment! 🙂 Thanks for reading, watching and listening, and have a great day! KEEP MARKETING!…

How To Create Remarketing Audiences In Facebook Ads

WATCH LISTEN READ Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken. As a result, you need…

How Much Web Traffic Does It Take To Get eCommerce Conversions?

WATCH LISTEN READ Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the…

What Is A Good Cost Per Click On Facebook Ads?

WATCH LISTEN READ This video is from the Data Driven Academy – http://datadrivenacademy.org – live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. Thanks for…

How To Customize User Roles And Permissions In WordPress Admin – Data Driven Daily Tip 295

WATCH LISTEN READ Regardless of the size of your organization, WordPress is an amazing Content Management System to fit your needs. Not only is everything possible from a design and functionality standpoint, but hosting is streamlined and secure on several easy to use platforms. Perhaps one critical component that gets overlooked in WordPress is just…

How To Display Animated GIFs as Hover States in WordPress Enfold Theme – Data Driven Daily Tip 294

WATCH LISTEN READ WordPress Designers and Developers are capable of making almost anything happen from a User Experience Design perspective, but sometimes fancy things cost extra money and time. Fancy things, for example, like having an animated GIF be an alternate rollover image or “hover state” for a regular image. So when you hover your…

How To Easily Rollback WordPress Plug Ins With No Coding – Data Driven Daily Tip 293

WATCH LISTEN READ WordPress Content Managers and Marketers and Small Business Owners who use WordPress may need this tip. And even experienced developers and Website Builders should know about it. For any free plug-in downloaded via the WordPress Admin, such WooCommerce, Yoast SEO, My Custom Functions, Header and Footer Scripts Inserter, Use Any Font (all…

How To Make Advanced Floating Content On Your WordPress Website – Data Driven Daily Tip 292

WATCH LISTEN READ What is “Advanced Floating Content?” Well, it’s the name of an amazing WordPress plug-in, and it’s a great way of describing content that can be added to a WordPress site to either float, animate, or stick in place as a user scrolls your website. It can be used to create any number…

How To Display Unique Content On Your Website Based on GeoLocation: Data Driven Daily Tip 291

WATCH LISTEN READ Data Driven Daily Tip 291. As a marketer, haven’t you ever wanted to make your content more personal to your audience? The data says that the more you can personalize your content and make it relevant to the user reading it, the better you can increase your engagement and conversion rates. As,…

Alexa Skill Business Use Cases: Ask Data Driven Design

WATCH READ If you think a service-based business has no use for an Alexa Skill, you’re crazy. For example, my company, Data Driven Design, builds websites, digital strategies and custom software. We do so always based on data over opinions, thus, when a client launches a new website with us, we want it to be…

Ask Data Driven Design: Ask Alexa How Your Web Traffic Is Doing

WATCH READ You may not be there mentally yet, but one day soon you will want to do everything via a smart speaker like Amazon’s Echo or Echo Dot. Less than a year ago, I attended a conference in Manhattan hosted by VaynerMedia called VoiceCon. Since then, I’ve purchased and delivered 50+ Alexa Enabled Devices…

New Facebook Stories Feature: Adding A URL To Your Posts

WATCH READ All Small Business Owners and Digital Marketers need to know about this one. Facebook has improved their stories feature. Facebook has added the ability to add a URL to your Facebook Story Frames. To do this, make a regular post, and also check the box to add it to your story. When you…

Google Ads: How To Add and Organize Negative Keywords

WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…

NEW IGTV FEATURE: HOW TO TEASE A FULL VIDEO AS A ONE-MINUTE IG POST

WATCH READ IGTV is about to blow up, here’s why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post. This means that the first minute of your 1:00+ video on IGTV can show as a regular…

Tips For Running Instagram Ads: Should Your Mindset Be Different Than Facebook Ads

WATCH READ I got an awesome question on another video I posted a few months back about the four types of Instagram Ads. A viewer, Sean Hackett – commented here with a great question – “should my mindset be different when running Instagram Ads then when running Facebook Ads. Thanks for reading, watching and listening,…

Tips To Blogging And Creating Content: Don't Overthink It

WATCH READ When Blogging and Creating Content, Don’t Overthink It. Stay true to yourself and what you want to be creating content about, even if that is constantly changing or fluid. Just put it out there, period. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO…

SEO Tip: The Importance Of Posting On Google My Business

WATCH READ How Important Should Google My Business Be To Your Social Media Strategy? Google My Business should be a much bigger part of your social media strategy. Right now, I’d venture to guess that your business may not even know if it has a verified profile. You need to verify your profile, and start…

How To Migrate Your WordPress Website To WP Engine – Data Driven Daily Tip 290

WATCH LISTEN READ You may have previously read some of my blogs about GoDaddy Webhosting. They have an amazing managed migration tool, as well as the ability to spin up development / staging servers, however, the Proof is in the Data, WPEngine has better Uptime and Speed than GoDaddy Managed WordPress. Both solutions are “Managed…

How To Create An Exit Intent Pop Up On A WordPress Site: Data Driven Daily Tip 289

WATCH LISTEN READ Attention Marketers and Small Business Owners: the data is overwhelming that you should not bombard users with pop-ups that prompt them for their email addresses upon immediately accessing your website. To many it feels intrusive. They’ve visited you, and you’re already asking them for something. Gross. BUT, there is a web design…

How To Launch A Website Using Cloudflare DNS: Data Driven Daily Tip 288

WATCH LISTEN READ The physical act of launching a website is kind of like changing the oil in one’s car. It’s SUPER EASY if you’ve done it multiple times, or do it every day, like a Quick Lube place or something. But it can be really intimidating, nerve wracking and even scary if you’ve never…

How To Set Up Monthly Email Alerts In Google Analytics: Data Driven Daily Tip 287

WATCH LISTEN READ In this episode of the Data Driven Daily Tip, I get super passionate about Marketers and Small Business Owners getting into their Google Analytics accounts and understanding what’s happening with their web data to make data driven decisions. While I’ve put out plenty of content in the last few years about what…

Why Your Business Should Blog and Write Press Releases Within Instagram Stories

WATCH READ So I’ve been blogging and writing long form content from within the Instagram Stories “Type” feature every day, and I really am seeing a boost in traffic to my profile especially when I use the right hashtags. In this one-minute snippet from our Members Only Data Driven Academy Live Access Session on January…

What Is The Difference Between Your LinkedIn Company Page and Profile

WATCH READ Did you know that your LinkedIn Strategy should include way more than just posting on your personal profile? It needs to include posting every day on your LinkedIn Company page. Watch this video for more tips and DM me or comment with questions! Thanks for reading, watching and listening, and have a great…

The Proof Is In The Data: LinkedIn Company Page Strategy

WATCH READ The Proof is in the Data. Posting every single day on your company’s LinkedIn Page pays off. Unlike Facebook Business Pages and Instagram posts, simply posting every single day on your company’s LinkedIn page brings in quality organic traffic. This video explains the real data behind the strategy, as well as the difference…

How I Check My Google Analytics. And How You Should Too 🙂

WATCH LISTEN READ Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here’s how I get my Google Analytics, and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports. Thanks for…

WordPress Tip: How To Fix "Missed Scheduled" Blog Posts

WATCH LISTEN READ Have you ever scheduled a post in WordPress that didn’t go live? Maybe you were on vacation and scheduled a blog post, and then when you checked, there was a “Missed Schedule” message next to it? It’s happened to me frequently, but not consistently. Basically, it has happened randomly. And thanks to…

What Kind of Alexa Skill Makes Sense For Your Business?

WATCH LISTEN READ Alexa Skills are starting to make more and more sense for any kind of business to have. Data Driven Design is getting asked to brainstorm how many of our clients can partake in building a voice-based extension of their product or service to be available on Alexa, Google Home, and other “smart…

What Is Alexa For Business?

WATCH LISTEN READ What Is Alexa For Business? “While Alexa was started as a Consumer Product, it has evolved into a couple different areas. Business Skills, like the one Data Driven Design has built to allow clients to ask Alexa how their web traffic is doing… Skills that are only available to employees of a…

Can An Alexa Skill Be A Business?

WATCH LISTEN READ Can An Alexa Skill BE A BUSINESS, or Should It Be An Extension of a Pre-existing Business? From my interview with Amazon Alexa’s Chief Evangelist Dave Isbitski It can be either for sure. Interesting Scenarios: 1. Account Linking – businesses can use their existing APIs and accounting systems, etc. to link up…

What Is An Alexa Blueprint? How To Make Your Own Alexa Skill

WATCH LISTEN READ I asked Amazon Alexa Skills Marketing Employee #1 Dave Isbitski about Alexa Blueprints. What are they? Essentially they’re a way to use a free, visual dashboard to create your own Alexa Skill. This is something all businesses should be aware of. What is an Alexa Blueprint? Dave says “one of the things…

Message from Amazon Alexa Chief Evangelist Dave Isbitski for Attendees of Nashville Voice Conference

WATCH READ I sat down and spoke with new friend Dave Isbitski, who is Chief Evangelist for Alexa at Amazon. As Alexa Skills Marketing Employee #1, he has a very special message for CEOs, Entrepreneurs, Marketers and Small Business Owners attending Nashville Voice Conference. More information at https://NashvilleVoiceConference.com. “What if I told you, you could…

Interview With Amazon Alexa Chief Evangelist Dave Isbitski

WATCH   LISTEN READ For almost three years I’ve been making Data Driven Daily Tips, useful pieces of information for Small Business Owners and Small Marketing Teams to learn Web Design and Development, Digital Marketing, Google Ads, Facebook Ads, Blogging, Content Creation, Instagram Growth Strategies and more. There are almost 300 “DDD Tips” now, and…

Community Business Feature: Corner To Corner Nashville

WATCH READ Each month at Data Driven Design, we set out to feature a company that is doing amazing things in our community. For this interview, our Digital Strategist Bailey Robbins sat down with Will Acuff, the co-founder of Corner To Corner, a non-profit that invests in lives, hurts, hopes, and dreams. They collaborate, instead…

How Should My Business Use TikTok?

WATCH LISTEN READ During one of our weekly Data Driven Q and A sessions with partners and clients, Gaye Lynn Wilson, VP of National Pro Fastpitch, asked a great question – how should our business leverage TikTok to promote an upcoming event? In this case the event she was referencing is the 2019 NPF Draft,…

Why Your Business Will Need An Alexa Skill Soon: Nashville Voice Conference

WATCH LISTEN READ As always, the proof is in the data. Your business will need an Alexa Skill sooner than you think, which is why Data Driven Design is bringing the first ever Voice Conference to Nashville. LEARN HOW TO IMPLEMENT ALEXA SKILLS, GOOGLE HOME ACTIONS AND PODCASTING TO MAKE YOUR BUSINESS MORE EFFICIENT AND…

I Just Started My Facebook Business Page – What Should I Do Next?

WATCH READ We have had some great questions come in from viewers and readers. One of them that is super relevant to all Small Business Owners and Small Marketing Teams is: I just started my Facebook Business Page – what’s next? Should I start boosting posts or running ads right away? The answer is in…

Google Adwords Tip: How To Target Keywords By Language

WATCH READ If you’re running Google Ads campaigns targeting either people in a particular geographic area, and/or that speak a particular language, then you may need to use keywords in that language. Google Ads has several different options for how to run ads in various languages. This video explains how to do that in Google…

How To Download A Google Font And Add It To A WordPress Website: Data Driven Daily Tip 286

WATCH LISTEN READ This is a great Web Design and Development tip for anyone with a WordPress website who wants to add fonts to their theme. Downloading a Google Font and adding it to your WordPress theme is super easy with a plug-in called Use Any Font. This video shows you exactly how to ensure…

How To Embed A YouTube Video at a TimeStamp In Your WordPress Sites: Data Driven Daily Tip 285

WATCH LISTEN READ A while back, I posted a Data Driven Daily Tip on How To Hyperlink Directly To A Timestamp On A YouTube Video. It garnered solid feedback as one of my more “practical” and “useful” tips for anyone, regardless of role, probably because it crosses over outside of business, and into the mainstream…

How To Add Users To Your Google My Business Account: Data Driven Daily Tip 284

WATCH LISTEN READ Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings.…

How To Create A Google Ads Manager Account formerly known as Master Client Center: Data Driven Daily Tip 283

WATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…

SMALL BUSINESS SEO TIP: WHAT ARE LOCAL BUSINESS LISTINGS? Data Driven Daily Tip 282

WATCH LISTEN READ Small Business Owners need to understand the importance of local business listings. In the entire history of the internet, any business has been listed on thousands of directories, whether they want to or not. The reality is that much of that information is inaccurate. From phone numbers to addresses to hours of…

Podcast Episode 153: LinkedIn Marketing For Small Businesses – Questions Answered

Listen Read What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is…

Why Can't I Update My Facebook Page Through The App After Adding It To Facebook Business Manager

WATCH READ Many marketers have complained to me that after setting up their Facebook Business Page through Facebook Business Manager, they can no longer update their page via the Facebook Application on their mobile device. I know why, and this video explains it, and how to fix it. This post also walks you through it.…

Podcast Episode 152: Instagram Marketing For Business

Listen Read In this special podcast, I talk about a couple key features that any size business should be aware of from an Instagram Content Marketing standpoint. The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monday at 9:15 a.m. ET) Facebook Live Q…

How To Not Be Salesy In Your Business Facebook Posts

WATCH READ Building A Solid Organic Content Strategy For Your Business. One of the biggest problems we see in Businesses posting on Facebook, and Small Businesses can be just as guilty as large corporations, is being way too salesy in their content. Don’t just post pictures of your products on Facebook. Don’t just post coupon…

What's The Difference Between a Facebook Boosted Post and a Facebook Ad?

WATCH READ One of the most common questions I get in one-on-one situations with prospective clients and long term clients alike is – what is the difference between a Facebook Boosted Post and a Facebook Ad? Can’t I just boost a post, since it’s way easier and simpler, than running an actual ad? The answer…

Podcast Episode 150: Three Critical “Facebook Marketing For Business” Questions Answered

Listen Read Welcome to Season 3 of Data Driven Tips! We kickoff with overall episode 150, where I share three solid audio clips from either Facebook Live / Instagram Live Question and Answer Sessions with my audience, or Live Access Sessions for Members of the Data Driven Academy. Question 1: What’s the difference between Facebook…

How To Use Google Analytics "Try Searching For" New Feature

WATCH READ I’ve been huge on trying to get all small business owners and members of small marketing teams to use Google Analytics for 30 minutes a month to learn a core set of information about: 1. Who their web visitors are 2. How often they visit their website 3. How they find it 4.…

How To Grow Your Business Instagram Following

WATCH READ We’ve tried growing our Instagram following for the last two and a half years, and I feel like we’ve tried everything. Two years ago, posting every day with 10-15 hashtags relevant to your business really worked. It increased visibility in the Instagram search, and allowed new people to find your site and follow…

How To Animate Your Facebook Posts: Boost A Post And Animate It – No Software Needed

WATCH READ Small Business Owners and Small Marketing Teams – there is now a way to animate your Facebook posts with no software needed. We already new the proof was in the data – your business should be posting 3-5 times per day on your Facebook Business Page, but now there is an even better…

How To Create A Mailchimp Newsletter From A WordPress RSS Feed: Data Driven Daily Tip 281

WATCH LISTEN READ If your business wants to create a blog or news feed that users can subscribe to via email, this is the best way to do it. You’ll need the following: 1. A WordPress Website 2. A Ton of Content (blogs/news articles) 3. A Mailchimp account Many WordPress RSS plug-ins aren’t supported anymore,…

How To Create A Facebook Messenger Ad With A Chat Bot Reply: Data Driven Daily Tip 280

WATCH LISTEN READ Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics. I’ve run just about every different type of Facebook Ad that exists, five times over in the last…

How To Get Google Star Review To Show On SERP – Data Driven Daily Tip 279

WATCH LISTEN READ Why do star reviews show up in Google Search Engine Rankings? Not the ones on the right hand side of the page for Google My Business Profiles, but rather the ones in the main results. You may have noticed more often than not, star reviews show for Facebook Business Pages or for…

How To Change WordPress Author Name Publicly – Data Driven Daily Tip 278

WATCH LISTEN READ I get asked to look at a lot of different kinds of blogs, especially blogs that use WordPress. Having built and managed content on close to 500 WordPress sites over the last 12 years, I’ve seen close to “it all” when it comes to WordPress Content Management. But one thing I seem…

What Are Google Organic Sitelinks? Data Driven Daily Tip 277

WATCH LISTEN READ I never know what clients are going to ask me about Search Engine Optimization, but inevitably, a couple times a year, someone asks me “what are those nicely tabbed six links to subpages under the homepage on Google Search Results?” The answer “Organic Sitelinks.” The inevitable follow up question: “can we control…

Is Your Business Leveraging Pinterest? Data Driven Daily Tip 276

WATCH LISTEN READ The forgotten social media business platform, far and away, is Pinterest. We’ve seen some amazing data ourselves from clients’ Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies. But there is even more data out there that not only supports that, but…

Why All Businesses Need To Go Live On Facebook: Data Driven Daily Tip 275

WATCH LISTEN READ I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the…

How To Change The Permalink Settings in WordPress – Data Driven Daily Tip 274

WATCH LISTEN READ Hi WordPress Content Managers! If you’re a small business owner or member of a small marketing team that manages content on a WordPress website, than you’re who I’m referring to when I say “WordPress Content Managers.” Do you know about permalink settings in WordPress? These are the settings that make your URL…

How To Set Up Alexa – How To Set Up Your Amazon Echo: Data Driven Daily Tip 273

WATCH LISTEN READ I’ve blogged so much about Alexa For Business, Alexa Skills and Alexa Flash Briefing Skills lately – including How to Build Your Own Alexa Flash Briefing, that I sometimes forget the simple, simple basics, like helping Small Business Owners and Small Marketing Teams actually set up their Alexa Enabled Amazon Devices in…

How To Set Up Negative Keywords In Google Ads: Data Driven Daily Tip 272

WATCH LISTEN READ So let’s say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let’s say you have a product that is a little more niche than most. Let’s say it’s a special lighting product for campers. Bear with me, this applies to…

How To Get Verified On Instagram: Data Driven Daily Tip 271

WATCH LISTEN READ Big news for all businesses and personal brands out there hoping to get the elusive blue checkmark on their Instagram profile. The blue check mark signifies “verification” which comes with it a respect level that until recently, only Instagram has been able to dole out to specific profiles. Now, however, any Instagram…

Top Five Ways Businesses Are Using Alexa Skills: Data Driven Daily Tip 270

WATCH LISTEN READ “Hey Alexa, help my business” isn’t necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it’s still probably not a phrase many expect to hear into the future, but I do. The same way I’ve stuck with my Amazon Echo device that my…

WHY ALL BUSINESSES NEED TO POST ON IGTV NOW: NEW "SHARE PREVIEW TO FEED FEATURE" – Data Driven Daily Tip 269

WATCH LISTEN READ Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV? The proof is in the data, Instagram has just launched a new “share preview to feed” feature when uploading IGTV videos longer than one minute. This video not only shows you the…

Google AdSense Part 2: How To Get Ads Running On Your Website After Being Approved: Data Driven Daily Tip 268

WATCH LISTEN READ Data Driven Daily Tip 268 – Google AdSense is the other side of Google Ads. It’s for publishers that post blogs or news often, and are working to build up traffic and monetize their site. Google AdSense allows publishers (websites) to run ads, and get paid when users click their ads. AdSense…

WTF GOOGLE? Changes To Google Groups – What Does This Mean? Data Driven Daily Tip 267

WATCH LISTEN READ WTF Google? You’re changing Google Groups? What’s with these emails you keep sending to Small Business Owners about changes to GSuite? Our clients have asked several times for clarification on what these messages mean and what they need to do. So I’m breaking it down in this video. What do these changes…

Small Business Productivity Tip: How To Find GSuite "Revisions" – Data Driven Daily Tip 266

WATCH LISTEN READ Have you ever been working in a Google Doc, Google Sheet, or Google Slide, maybe collaborating with another co-worker, and changes were made to your document that you didn’t want to have happen? The document autosaved and you can’t go back! Oh No! This video shows you the revisions feature in all…

How Often Should Your Business Post On YouTube? Data Driven Daily Tip 265

WATCH LISTEN READ I know what you’re thinking Small Business Owners and Marketers, you don’t think you have time to post on YouTube, and you’re not even sure why you should or what you should post about. The proof is in the data. If you can film yourself or your teammates going through your day,…

How To Fix Your Website's Broken Google Maps Display – Data Driven Daily Tip 264

WATCH LISTEN READ Google updated its API requirements for Google Maps embeds on Websites, but many websites still have broken Google Maps / Location Finders. That’s the bad news. The good news is that there could be a simple fix. To use the Maps JavaScript API, you must get an API key which you can…

What's The Best Way For Agencies To Add Clients To Facebook Business Manager: Data Driven Daily Tip 263

WATCH LISTEN READ This is a great follow-up Data Driven Daily Tip, from a fellow agency owner in Croatia, who saw this video … Her question is: My question is, how should we manage our clients on Facebook. Should we create one Business Manager for our Agency and them create Ad Accounts to our clients…

How To Grow Your Podcast Following- Shorten Your Episodes and Post Daily: Data Driven Daily Tip 262

WATCH LISTEN READ Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data. The best, easiest, simplest and most effective way to not only grow your podcast following but also save yourself time…

Post On Your LinkedIn Business Page Every Day: Data Driven Daily Tip 261

WATCH LISTEN READ When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you. Then, when making posts, you’re able to gain a lot…

The Proof Is In The Data – Post On Google My Business Every Day: Data Driven Daily Tip 260

WATCH LISTEN READ As a digital strategist and marketer, I’m not ever an advocate for one particular platform. I’m simply an advocate for what works. Hence, data over opinions. Additionally, nothing I recommend have I not also done myself. Case in point, posting on Google My Business. After posting on Google My Business for 10…

How to Monetize Your Blog: Intro To Google AdSense: Data Driven Daily Tip 259

WATCH LISTEN READ If you follow my blog at all, you know that I typically talk about ways to generate web traffic via ranking high on Google, best SEO practices, and even social media content creation and advertising. I even get into tracking data via Google Analytics, Google Tag Manager, and digging into Google Search…

How To Create And Deploy Instagram Story Swipe Up Ads: Data Driven Daily Tip 258

WATCH LISTEN READ The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics I’ve tested to gain this knowledge are: Story Views vs. Profile Views…

Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you'd want to) – Data Driven Daily Tip 257

WATCH LISTEN READ Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) – Data Driven Daily Tip 257 I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be…

Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256

WATCH LISTEN READ As you can imagine, having built and launched websites for more than 12 years, I’ve come across all kinds of domain name registrars and web hosting companies. One of the newest ones that I’ve come across, and seems to be more and more popular, is Google Domains. My understanding is that it’s…

How To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255

WATCH LISTEN READ Now, WHY would you want to use Google Analytics, instead of Google Optimize? I’ve blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true “experiments” like…

How To Redirect Your Users To A Custom URL In Your Membership Website Using Memberpress – Data Driven Daily Tip 254

WATCH LISTEN READ I’ve been building a lot of Membership websites for clients over the last couple of years, mainly using WordPress and exploring the best membership plug-in options, which I’ve documented here… My number one choice is MemberPress. As such, I wanted to show you real quick how to set things up to have…

How To Track YouTube Views On Your Website With The Facebook Pixel – Data Driven Daily Tip 253

WATCH LISTEN READ I’ve blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I’m starting to get follow up questions from the Data Driven Daily Tip community. I love it. This is another Data Driven Daily “Follow-Up Tip” courtesy of @Tarek Sidani. His question is here,…

What You Need To Know About Stripe Transactions In MemberPress – Data Driven Daily Tip 252

WATCH LISTEN READ The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For example, you may be the #1 aficionado on comic books, baseball cards, fitness supplements, or things to do on Thursday nights in small rural towns. Or, you may have…

Hey Facebook – Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251

WATCH LISTEN READ This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase…

Community Business Feature: Pathway Women's Business Center

WATCH READ Each month at Data Driven Design, we set out to feature a company that is doing amazing things in our community. For our first interview, our Digital Strategist Bailey Robbins sat down with Courtenay Rogers, the newest director at Pathway Women’s Business Center in Nashville, Tennessee to talk about her role in an…

Website Design and Digital Marketing Tips for Fashion Brands

WATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…

How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250.

WATCH LISTEN READ We’ve had several clients with multiple business locations ask us how they can automate feedback for a particular store or office location directly to the manager or supervisor of that location, based on a client or customer on the front end selecting that location. We’ve also had several clients ask how to…

How To Get Your Small Business To The Top of Google: Post on Google My Business. Data Driven Daily Tip 249

WATCH LISTEN READ Small Business Owners are some of the hardest working people I’ve ever met. Which is why it confuses me why some get so mad when I tell them the best way to get to the top of Google is to blog every day. Nobody knows their business like a Small Business Owner,…

How To Add Schema To WordPress Custom Post Types: Data Driven Daily Tip 248

WATCH LISTEN READ WordPress Has Great Plug-ins To Add Schema.org Structured Data to your website. Our favorite, for many reasons, is WP SEO Structured Data Schema Pro. The main reason we like it is because it adds Schema options to each page at the bottom, similar to Yoast SEO. It also adds it to each post.…

How To Tell If A Location Has A Google My Business Listing and How To Link To It – Data Driven Daily Tip 247

WATCH LISTEN READ How To Tell If A Location Has A Google My Business Listing and How To Link To It. Remember Google Places? Remember Google Local? Google Plus? Google Maps? They’re now all the same thing, thank God. If you’ve heard the term “Google My Business,” it’s actually a really good thing for your…

How To Turn WordPress Comments Off Without Losing SEO Value: Data Driven Daily Tip 246

WATCH LISTEN READ WordPress and Search Engine Optimization Help Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of legit comments from real readers? If your answer to the first question is yes, and your answer to the second question is no, then you can and should definitely…

How To Download Entries From Gravity Forms Into A Spreadsheet: Data Driven Daily Tip 245

WATCH LISTEN READ Top Forms WordPress Plug-Ins One of our favorite WordPress Plug-ins is Gravity Forms. It not only allows simple form building, but it has great styling capabilities, and the ability to extend into many integrations with CRMs and Email Marketing Platforms. It is great for not only lead generation, but also submission routing…

How To Fix This Site May Be Hacked Message On Google: Data Driven Daily Tip 244

WATCH LISTEN READ Have you ever searched for a website, hopefully not your website, and seen a “THIS SITE MAY BE HACKED” message on the Google Search Results page? If it’s your site, it can be devastating, but it’s actually pretty easy to fix. This video shows you how. Here’s what you’ll need: 1. FTP…

How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243

WATCH LISTEN READ ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you…

365 Days of Web Design, Digital Marketing and Business Blogs

READ You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…

Time Management Best Practices For Small Business Owners

READ The relentless pursuit of productivity. As a businessperson, It’s really what I think about constantly. It’s really what drives me. We’re a client services company, which means we’re a productivity company. Which means, as the owner of the company, I have to set the bar for productivity and time management. As such, I’m documenting…

Marketers: Do You Really Know Your Target Audience?

READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…

For Small Business Owners: Focus Is Everything, And The Hardest Thing

READ This one is for the people out there that I can relate to the most. This one is for the small business owners. Focus is everything, and it’s the hardest thing. There is so much you are responsible for. There is so much you could be doing. I get it. This is why I’m…

How To Install A Smart App Banner On Your WordPress Website: Data Driven Daily Tip 242

WATCH LISTEN READ One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner. Oh you! I said Smart App, not Smart Ass. 🙂 What is a smart app banner? You know those things you see at the top of some website…

How To Use LinkedIn Campaign Manager: Data Driven Daily Tip 241

WATCH LISTEN READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even…

How To Turn Your Website Into A Revenue Generation Tool: Data Driven Daily Tip 240

WATCH LISTEN READ Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of “Return On Investment” related to their new website redesign project, they think of “how much net new web traffic is this site going to give me.” That’s fine, but…

WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239

WATCH LISTEN READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns…

How To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238

WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…

How To Fix Coverage Issues In Google Search Console: Data Driven Daily Tip 237

WATCH LISTEN READ The world of Google Webmaster Tools has changed. It used to be super easy to find “Fetch As Google” or “Robots.TXT” tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This video not only shows SEO…

Differentiator #1: Data (Over Opinions)

READ In 2011, when I was hired by an agency in Nashville to perform Digital Strategy, SEO and Web Design and Development services for clients, it became super clear to me on my first projects, that everything was always at risk. Let me explain. The owner of a small business runs the ship. He or…

Differentiator #2: Staying Ahead Of The Client – The Endless Pursuit Of Becoming The Best Client Services Company

READ In the relentless, never-ending pursuit of becoming the best client services company, period – we have a differentiator at Data Driven Design, something we call “Staying Ahead Of The Client.” We strive to Anticipate, Research and Communicate. We strive to Answer the question before it’s asked. Now, before you go all literal on me,…

Differentiator #3: Response Time – How To Pick A Web Design Company

READ We recently held our all-company meeting, and went over our company principles and differentiators. One topic that had been up for discussion all year, and was put to bed during these meetings is that of the expectation around response time. To be fully transparent, if we haven’t addressed your inquiry or correspondence related to…

Differentiator #4: ROI-Focus – What To Look For In A Web Design Company

READ As it relates to a Web Design and Development project, there are dozens of companies you can hire that will build you a website. As I’ve said before, a 14 year old could build you a website. But not many web design companies or digital agencies – and certainly not any 14 year olds…

Differentiator #5: Business Strategy – Traits Of A Successful Web Design Company

READ Whether you’re looking for a Web Design and Digital Marketing agency, or your business is performing these services in-house, it’s super important not to lose sight of your business strategy. Build with purpose. Don’t get caught up in “fancy.” As a creative/marketer, it’s easy to get caught up in how “perfect” things look, how…

Differentiator #6: We Love Change – Traits Of A Successful Digital Marketing Company

READ Why do our clients choose us? We’re just a small, scrappy team of digital marketers, web designers, developers and software engineers. There are hundreds of thousands of people in the world who do what we do, many of them with much fancier offices with beer on tap. 🙂 Thank goodness, for us, some clients…

Principle #1: It's Personal (Principles of a Successful Web Design / Software Company)

READ Small Business Owners, Entrepreneurs and Marketing Directors at small brands / emerging brands should love this one. Have you ever tried to sell anything to a Small Business Owner? It’s the hardest shit ever, seriously. And with good reason. Whether they admit it or not, everything is personal. I’ve said before, business is about…

Principle #2: Momentum Is Everything (Principles of a Successful Web Design / Software Company)

READ All of our company’s principles go together perfectly, and no other principle exemplifies that concept more so than Principle #2 – MOMENTUM IS EVERYTHING. Seems intense, huh? Strive to be proactive and look to create momentum. Without momentum, there is no company. I think where most digital agencies start to fail without realizing it…

Principle #3: Do What You Said You Were Going To Do (Top Things To Look For In A Web Design / Software Company)

READ If I had to pick one of our company principles that I believe is the most important, it would unequivocally be this one. Our principles are the rules we live by. Our set of ever-growing fundamental truths that serve as the foundation for our belief system and set us up to execute our work to…

Principle #4: Be Likeable (Top Things To Look For In A Web Design / Software Company)

READ I get it. It’s super easy to get bogged down in project work, deadlines and stressful conversations about solving complex problems. In some ways, working at web design and custom software company, it constantly feels like the clock is ticking and the work is piling up. The reality is that it if you’re working…

Principle #5: Bring Value (Top Things To Look For In A Digital Agency)

READ I’ve been fortunate enough to work with HUNDREDS of web developers, custom software developers, digital strategists, designers and project managers over the last 18 years. HUNDREDS. But I still maintain that a 14 year old can build your business a website. And while that’s embellishing a bit, technically I’m correct. And you know as…

Principle #6: Don't Overthink It (Top Things To Look For In A Digital Agency)

READ It took me legitimately seven years of getting my ass handed to me in the agency world to finally realize that this one is key – Data Driven Design Company Principle #6 – “Don’t Overthink It.” JUST GET STARTED. I think when your web design agency doesn’t know what they’re doing, they likely come…

Principle #7: There Are No Blockers (Top Things To Look For In A Web Design Company)

READ No fancy finish lines. No crowds cheering. No medals; no snacks. Just my family helping refill my water a couple times and toss me bags of dry cereal. My self marathon on 12/9/18, will forever resonate with me related to Principle #7 at Data Driven Design – THERE ARE NO BLOCKERS. As I document…

Preparing For WordPress 5.0 – What To Do With Our "Enfold" Websites on GoDaddy Managed WordPress?

READ Problem Solvers. That’s what we are. Middle School Kids can build websites. We get that. But Middle School Kids wouldn’t solve problems like this one. To create fast and super-economical, and of course very professional websites based on what the data says will convert/is converting, we recommend MANY of our clients use a combination…

WordPress 5.0 Tip: How The Disable Gutenberg Plug-In Saved My Day

READ WordPress 5.0 is here! If you’re a WordPress Content Manager with not that much of a technical background, this post is for you! After several months of speculation, we finally know exactly what WP 5.0 looks like. We had tested, and reported on what we thought would happen, for sure, and even called our web…

How To Migrate A WordPress Site Using GoDaddy Managed WordPress: Data Driven Daily Tip 236

WATCH LISTEN READ I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies gain efficiencies. Especially WordPress Design and Development companies. Case in point, I was just slacking one of our WordPress Developers about migrating a site from a cPANEL account to a Managed WordPress account to go live for…

Podcast Advertising For Small Businesses Is Here – Data Driven Daily Tip 235

WATCH LISTEN READ I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there…

Why Every Business Needs To Run A Facebook Page Promotion Constantly – Data Driven Daily Tip 234

WATCH LISTEN READ What if I told you you could, for around $1-$2 per person, get qualified real people to “follow your business.” If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I’ll get thousands of new people that are interested in your products and services to follow…

Trying Desperately Not To Repeat My Own Mistakes

READ I had a vivid dream one night last week where I was interviewing a prospective employee, things were going well. He was down to the final round of interviews with myself and some co-workers at Data Driven Design. I remember, I loved him. I thought, “this is it! This guy is going to come…

How To Add An Admin User To Your Facebook Page and Ads Manager Account Through Business Manager: Data Driven Daily Tip 233

WATCH LISTEN READ It’s actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business…

How To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232

WATCH LISTEN READ Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and…

How To Set Up And Install The LinkedIn Tracking Pixel: Data Driven Daily Tip 231

WATCH LISTEN READ B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and…

How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230

WATCH LISTEN READ Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a…

How Has Your First Internship Prepared You For Your Current Role?

READ On Thanksgiving 2018, I received a text from a great friend of mine (I’ve know him since middle school and high school basketball), asking me about my first internship with the Detroit Pistons and how it’s helped me in my current role as a business owner, entrepreneur and strategist. He’s a super hard worker,…

How To Put Your Ads EXACTLY Where You Want Them – How To Use Placements In Google Ads: Data Driven Daily Tip 229

WATCH LISTEN READ Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before “The Ellen Show” or “Dude Perfect” on YouTube, or even those weird ones with people opening up toys (I…

How To Use Your Email Marketing Data – Mailchimp A/B Tests: Data Driven Daily Tip 228

WATCH LISTEN READ It’s super easy to send an email marketing campaign. But it’s not super easy to be really strategic and maximize the value you get out of sending said email. The perfect example is a mistake I see marketers make all the time, and talk about them potentially making a lot more. Don’t…

How To Convert Your Shopify Abandoned Carts: Data Driven Daily Tip 227

WATCH LISTEN READ Do you have a Shopify Store? If so, I’ve got some good news that you might not know about. It’s super easy, AND FREE, to drive a few extra conversions this month. The data shows that when you re-market to people who have abandoned their shopping cart, but haven’t purchased, they’re 65%…

WTF Facebook? What Do Marketers Need To Do About First Party Cookie Tracking? Data Driven Daily Tip 226

WATCH LISTEN READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the…

WTF Google? What is Firebase? New Way To Set Up Google Analytics For Mobile Apps – Data Driven Daily Tip 225

WATCH LISTEN READ WHAT IS GOOGLE FIREBASE? Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google’s newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with…

How To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224

WATCH LISTEN READ Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the…

How To Import Your Google Contacts Into Mailchimp: Email Marketing Tip – Data Driven Daily Tip 223

WATCH LISTEN READ Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don’t already have one. Step 2 is to log in and connect it to your Gmail…

Google Ads Expert: What's New In Google Ads? More Room To Write – Data Driven Daily Tip #222

WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…

Data Over Debate: Screen Time Data Exists Now – Let's Use It.

READ So I normally blog about how to use data to drive better web design, digital marketing, software and business success, but I came across something recently that has inspired me to write more often about how to use data in real life. So here goes. I’m not a fan of people’s opinions on things.…

What Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221

WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…

How To Create A Conversion Optimized Website: Designing With Data

READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…

What Is Google Webmaster Tools? Data Driven Daily Tip #220

WATCH LISTEN READ Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT – but you don’t exactly know what Google Webmaster Tools is. It’s fine.…

Top Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219

WATCH LISTEN READ It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right…

#1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218

WATCH LISTEN READ Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and…

How To Generate Leads Using Facebook Ads – Data Driven Daily Tip #217

WATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…

How To Run Targeted Ads On YouTube (And Why You Need To) – Data Driven Daily Tip #216

WATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…

How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

WATCH LISTEN READ The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and…

Web Design Strategy: Why We A/B Tested Our Logo Design

READ I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it. That’s why I walk my talk. I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B…

Social Media Marketing: How Often Should My Business Post On Social Media?

WATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…

How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214

WATCH LISTEN READ Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I’ve been copying and pasting them in from the emails…

How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…

Marketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212

WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…

Why Have I Chosen Our Company To Be Defined By Data?

READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…

Digital Marketing Data Says: YOUR AUDIENCE IS ON FACEBOOK!

WATCH     READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…

The Business Strategy Behind A/B Testing Your Website

WATCH     READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…

Digital Marketing Tip: How To Spend Your Digital Media Budget Wisely

WATCH READ Dear Marketing Directors and Small Business Owners, the first step to spending your digital media budget wisely, is – before you start your campaigns – optimize your website. The simplest way of doing this is to run a heatmap for 2-8 weeks (however long you can stand to wait before you start your…

Alexa Skill Development: The First Voice-Based Business Intelligence Dashboard

WATCH   READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…

How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211

WATCH LISTEN READ It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation…

When & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210

WATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…

How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209

WATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…

Web Design Tips: The Ideal Mobile Homepage Layout Based On Data (Lowest Bounce Rates)

WATCH READ According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%. Have you looked at your Google Analytics lately to see where your website ranks in terms of…

Web Design & Digital Marketing: The Importance of Optimizing Your Website BEFORE Sending Traffic There

WATCH READ I can’t tell you how many times in the last 15 years of building websites and running digital marketing campaigns that prospective clients have wondered why digital marketing campaigns aren’t working. “My Google Ads campaigns aren’t working.” “Facebook Ads don’t work.” “I get most of my clients via word of mouth anyway.” Okay,…

Web Design Data: Does Your Web Company Know About Using Heatmaps To Drive Web Conversions?

WATCH READ Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)… …does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website? Haha. We know the answer. Look, it’s simple. Stop guessing about WHY your website isn’t…

Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager: Data Driven Daily Tip 208

WATCH LISTEN READ This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you’re a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing…

B2B Marketing Series: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager? Data Driven Daily Tip 207

WATCH LISTEN READ B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a…

Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions: Data Driven Daily Tip 206

WATCH LISTEN READ There’s nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you’re paying one quarter of the price for link clicks on that day than other days. Or finding out that you’re paying half the cost for Males age 35-44…

Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205)

WATCH LISTEN READ One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say “niche” is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I’ve been posting videos on YouTube for a little…

Building A Digital Strategy Business: What Happened After We Decided To Stop Whitelabeling Our Services?

WATCH READ Building a digital strategy business that focuses on using data to design websites, digital marketing strategies, content marketing now custom software has been an amazing journey as we head into year three at Data Driven Design. When I first started the company, it was just me, as the business development, operations and project…

Clearly You Love What You're Doing. Otherwise, Well…You Wouldn't Be Doing It, Right?

WATCH    READ Real talk, I’ve been working really hard since I was about 15 years old. That’s when I first realized I could make money as a turntableist / (DJ), spinning records. Yep, spinning hip-hop records at parties. I invested in my own set-up, as a high school junior, I bought turntables, a mixer,…

WTF Google? More Reminder Emails About The Same Stuff? Digital Marketing Help

WATCH READ Nobody likes a clogged email inbox. In fact, it kind of takes a long time for even the most efficient people to organize their emails, let alone reply to all of them in a timely manner, but I digress. The point here is, our friendly neighborhood Googlers continue to clog our email inboxes.…

How WordPress Content Managers Can Create Really Good Looking Instagram Feeds On Their WordPress Websites (Data Driven Daily Tip #204)

WATCH LISTEN READ Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon’s FREE Instagram Feed plug-in, is what we’ve started to use on all of our client websites that want to have an Instagram Feed. It’s easy for Digital Marketers and WordPress Content Managers to do on their own.…

Executives & Small Business Owners: You Can Be Your Own Designer

WATCH READ Executives, CEOs, CMOs, VPs of Marketing and Small Business Owners, I’ve prepared this video for you to see how to create nice imagery to post on Instagram and Facebook. I know what you’re thinking (I don’t have time to do this). But, you agree that you need to be creating content every day,…

Executives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203)

WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…

WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

WATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…

How Restaurants, Bars and Cafes Should Use Open Table For Marketing and Analytics

READ I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…

Shopify eCommerce Marketing and Web Development Tip: Lowest Hanging Fruit For Shopify Store Owners

READ Do you have a Shopify Store? If so, I’ve got some good news that you might not know about. It’s super easy, AND FREE, to drive a few extra conversions this month. The data shows that when you re-market to people who have abandoned their shopping cart, but haven’t purchased, they’re 65% or more…

Nashville Design Week Partnership: Designing With Data

READ We are thrilled to announce a partnership with Nashville Design Week. Data Driven Design is the official Web Design and Development partner of the week-long, city-wide series of interdisciplinary programs and events to unite the design community, promote collaboration and idea sharing, engage the public, and elevate the impact of Nashville’s design economy. In addition…

More Great Use Cases For Business-Based Alexa Skills

WATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…

WTF Facebook? What Does This First Party Cookie Email Mean?

READ So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to…

Having Trouble Receiving Email Submissions From Your WordPress Gravity Forms?

READ Part of being a really good web developer, is developing enough websites to be able to learn and troubleshoot just about every possible scenario. One thing that happens from time to time when web form submissions actually never end up in the intended recipient’s inbox. For example, whether it’s a standard “Contact Us” form,…

Happy Anniversary Jones! 13 Years Ago Today!

READ I believe in “the journey,” “the process,” in really truly working hard to build something special, and that the daily grind of that process should be what you fall in love with, NOT some “end result” or “big payoff” or “greater thing.” The greatest thing is right in front of you, all the time.…

My Mindset Was Totally Different Three Years Ago When I Started My Company

READ Heading into Year Three of Data Driven Design, I’m thinking back to when I started the company, and how different my mindset was then than it is now. If 2018 (almost 2019) Paul told 2016 Paul that he’d have a team of 8-10 solid full time employees spanning the skill sets of custom software…

To Valencia, Spain From Nashville: When You Don't Need Much, There's Always Room For More

READ About a year ago I started realizing I didn’t need “that much.” My family, my laptop. My phone. A pair of socks and running shoes. That’s pretty much it. The family for the people I love. The phone to keep in touch with the rest of the people I love, and the laptop to…

Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201

WATCH LISTEN READ Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement with meetings. Like, real data, not anecdotal stuff. For example, if you have a booth…

Small Business Marketing Tip: How To Make An Offer Post On Google My Business: Data Driven Daily Tip #200

WATCH LISTEN READ I’ve written a lot about the importance of Google My Business, how it’s the number one most important Small Business SEO strategy and even something all marketing directors and VPs of Marketing should pay attention to regardless of the size of their company. I’ve even gone in depth about why it’s important…