Take it back, take it way back, take it way, way back!

Many of you are responsible for updating your website's content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system.

Chances are, you've also needed to go back to an older version of your website to reference something, but you haven't known where to look.

It's understandable. Your IT department likely doesn't keep back-ups of every page in the history of your website - that would be too costly.

However, the Wayback Machine Internet Archive likely has a snapshot of your old content available that can help. Check it out.

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.