We've been writing a lot lately about the ideal homepage design elements, and soon we're going to reveal that layout based on data.

One critical element to the homepage is what to do above the fold. Not just in the main navigation, but in the space that we call the "hero space."

This is the real estate right below the main nav, above the fold.

So many websites still have an auto slider that moves before the user even does anything, but how many websites still have this?

In our 2018 Data Download (and the video below), we start to explain when the auto-slider works and when it doesn't, and how many websites still have it.

Thanks for reading / watching!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.