Three things small business owners always need to be doing to grow their audience...
1. Create content every day and post it on every social media outlet
2. Run a targeted page promotion (explained in detail in this video)
3. Engaging on LinkedIn - searching hashtags related to your business on LinkedIn, seeing who is commenting, and get involved in the discussion.
I picked up a new piece of business on Twitter by following strategy #3, searching #wordpresshelp and going to "latest" and replying to a tweet.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.