In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don't let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.