I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your Search Engine Titles, Meta Descriptions and Schema on your posts helps.

Over time (like 6-12 months) you start to move up the rankings on Google, but that's the long game.

There really are no shortcuts...well, except for one. And it's a good one. It's called Google Adwords Express.

I explain in this video how businesses with small budgets can use Google Adwords Express to outrank their competition on Google in the short term, and generate some leads in the process.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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