The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share.
The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus.
Yes, mobile responsive is important, but if only 15% of your audience is viewing your website on a mobile device, it's not as important as you think. If you're in the professional services vertical, (i.e, a lawyer, CPA, web design company, etc), you fall here.
If you're in the convenience store business or retail/food/restaurant business, your web traffic is more likely to be 70-80% mobile.
More REAL DATA on Mobile Trends in our 2018 Data Download (and the video below)...
Thanks for reading / watching!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.