The data shows that every business' audience's attention is on Facebook. Regardless of what kind of business you have, your target audience, and it's decision makers, are using Facebook.
As such, Facebook Ads, still are less expensive than traditional mainstream media. It's cost per audience attention is so much cheaper than TV, Radio, Print and Billboard. Not only that, but it's cheaper than LinkedIn, Instagram, Snapchat and other digital advertising on YouTube and Google Ads.
But the cost per audience attention is only one part of making a decision on whether or not to advertise on Facebook.
The creative is the differentiator. If you don't have the ability to make the creative that your audience wants to see, your ads won't make a difference and you'll be wasting your money.
One tool that my team and I recommend using to make creative is called Canva.com. It's like giving you the design capabilities without having to learn Adobe Creative Suite, Photoshop, InDesign, Illustrator and Premiere.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.