Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented.

The impact is sometimes a complete lack of awareness of why something looks a bit different "on my device than theirs."

It's something marketing directors, and marketing coordinators have to deal with from many constituents, from IT partners to CEOs to consumers (being the most important).

Responsive Web Design means that elements on the page will respond to the browser / screen size that calls it. As phones like the iPhone 10 (X) bring different screen dimensions to the table, there will be inconsistencies with how elements stack and words wrap.

More and more innovation in the mobile device space will continue to mean that websites will look differently on a per user basis. Of course, Google Analytics is always a good tool to measure which users are seeing your site on which devices and operating systems so you can always quantify the impact!

It may seem trivial, but knowing how to answer the question will save you time and earn you respect in the long run!

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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