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In an interview with Lady Lunch Club, based in Nashville, Tennessee, I was asked what women who may be intimidated by technology can do to develop DIY Skills and increase their value in the workplace.

I've seen many women get unfairly pigeonholed into "social media girl" roles at digital agencies and even on "the client side."

I've been fortunate enough to work with many women who have learned skills on their own via the tools available to anyone interested in learning WordPress Web Development.

I elaborate deeply in this video.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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