People ask me all the time about Google Reviews. How do I generate positive customer reviews?
Honestly, everyone is scared shitless of them, but they know they're an important part of building out a strong digital presence.
Well, there's GREAT news for eCommerce merchants.
If you don't already have a Google Merchant Center account (you'd have this if you're running Google Shopping Feeds and Google Shopping Adwords Campaigns), create one today.
Then use it to sign up for what's called "Google Customer Reviews."
Google Customer Reviews are for eCommerce website checkout pages, where a customer is asked if they'd like to take a survey later to rate the product they've purchased.
...and displayed on your website in the bottom right corner, like this...
As far as integrating this into your eCommerce website, there are several easy ways, depending on what kind of platform you're using.
WordPress with WooCommerce is a Go To For us, so we recommend trying this one, which integrates with your Google Merchant Center Account.
For Shopify Merchants, there is this option...
So if you're really serious about growing your eCommerce business and scaling your word of mouth with organic Google Customer Reviews, take this advice about these tools seriously and have your web developer integrate this into your checkout page.
This will generate reviews from real customers who have actually purchased your product, and have had real experiences with your business.
You'll either learn how to do better, or you'll be like our example - saatvamattress.com, who is killing the game and growing like crazy via this type of strategy.
Thanks for reading / watching - and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.