People ask me all the time about Google Reviews. How do I generate positive customer reviews?
Honestly, everyone is scared shitless of them, but they know they’re an important part of building out a strong digital presence.
Well, there’s GREAT news for eCommerce merchants.
If you don’t already have a Google Merchant Center account (you’d have this if you’re running Google Shopping Feeds and Google Shopping Adwords Campaigns), create one today.
Then use it to sign up for what’s called “Google Customer Reviews.”
Google Customer Reviews are for eCommerce website checkout pages, where a customer is asked if they’d like to take a survey later to rate the product they’ve purchased.
These reviews are then published on a page like this.
…and displayed on your website in the bottom right corner, like this…
As far as integrating this into your eCommerce website, there are several easy ways, depending on what kind of platform you’re using.
WordPress with WooCommerce is a Go To For us, so we recommend trying this one, which integrates with your Google Merchant Center Account.
For Shopify Merchants, there is this option…
So if you’re really serious about growing your eCommerce business and scaling your word of mouth with organic Google Customer Reviews, take this advice about these tools seriously and have your web developer integrate this into your checkout page.
This will generate reviews from real customers who have actually purchased your product, and have had real experiences with your business.
You’ll either learn how to do better, or you’ll be like our example – saatvamattress.com, who is killing the game and growing like crazy via this type of strategy.