How does Google Search Engine Optimization (SEO) actually work? If you're a small business owner, you may benefit from this.

I joined the Data Tea Podcast with Holly Rachel and Lena Winfree. They had done their homework on my background and realized that through my extreme geekiness and willingness to solve problems for small business owners, I know A LOT about Small Business SEO and exactly how websites should approach optimizing their content for keyword rankings on Google. In this video, I explain fully.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.