The number one most common issue related to Google Analytics for small business owners is that they don't have proper access to their own account.
It's actually very important that you or your digital agency sets up your Google Analytics Account properly.
Digital agencies have been notorious for setting up each client as a property under their own account. This is wrong because it denies the business the ability to see all their data, and use all of the Google Analytics features.
It handcuffs the business to the agency. Agencies setting up Google Analytics accounts for clients need to make sure they set up each client's business as an Account and NOT as a Property.
This video explains the proper way for all businesses to get up their Google Analytics account.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.