You can have a website, and it can be fire, but if nobody goes to the website. You're done-zo!

I couldn't have said it better myself.

In a guest speaking appearance at Summit High School in Spring Hill, Tennessee in 2018, Kate Hickey (COO of Data Driven Design and my awesome wife), explain to a class what SEO (Search Engine Optimization) is, how it works and why all businesses need it.

We even elaborate on how actually to make it happen via good content marketing.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.