Often seen as "the easiest job in the NFL" - the "clipboard holder."

Why would I say that the correct mindset is to think like a back-up quarterback? (It's not because I'm from Michigan State and we typically have the most back-up quarterbacks in the NFL - see Drew Stanton, Cardinals, Brian Hoyer, Patriots and Connor Cook, Raiders).

It's simple. First of all, back-up quarterbacks have to be prepared at any given moment to enter the game and play in any number of situations...

Down by 4 points with 0:57 left...

Up 3 with 10 minutes left...

Getting blown out by 28 with a half left.

And on and on. Not only do you have to know the entire playbook, but you have to step into any number of game situations and lead your team to achieve as much success as possible, regardless.

Secondly, back-up quarterbacks LOVE OPPORTUNITY. They see opportunity everywhere. Every snap, every play is an opportunity to "get on tape," be seen - to make something happen.

As business strategists and digital marketers, we need to be ready to step into any situation and seize the opportunity...

Revenue down in the middle of a critical quarter - what do you do? Are you prepared?

Google Adwords is underperforming all of the sudden - what do you do? Are you prepared?

SEO dropping! What do you do? Are you prepared?

Having success on social media, finally! Now, what's next? Do you re-market off of the pixel, upload customer lists, or investigate the next up-and-coming platform.

Your Coach is Calling You in the Game. Opportunity.

Your CEO and CFO Want a Meeting. Opportunity.

Don't just hold the clipboard. Be like Nick Foles (above) and lead your team to the Super Bowl.

Thanks for reading and have a great day!

Below is a picture of three peeps who are ALWAYS ready to get in the game, yours truly with my main dudes Max (my son) and Drew Stanton (classic NFL back-up quarterback of the Arizona Cardinals - of the one and only Michigan State University).

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.