As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics.
My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on what vertical you’re in.
One distinct thing we noticed when compiling our report – which aggregates data from more than 325 real Google Analytics accounts from real live active websites generating traffic from actual web users – is that the way traffic flows in from eCommerce websites vs. non-eCommerce websites (professional services, etc.) is different in one particular way.
We think the baseline metrics shown in the videos below are helpful for marketers to understand where opportunity lies to differentiate your particular business and acquire customers by examining your data against the industry data.