So if you've seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses.

Google Adwords Express is especially good at tracking verified phone calls. So if you're looking to get people to book reservations, help people order products or talk to people about services you provide, it's definitely the platform to generate leads at the lowest possible cost - even better than Facebook Ads.

The best thing about this for a marketer is that Google Adwords Express - by default - tracks phone calls for you. It takes your ad and automatically serves up a routing number to the user - whether on mobile or desktop - to track phone calls generated, so you can see your immediate ROI.

So, when a client recently told me they wanted to remove verified phone call tracking, I was very confused.

As I set out on my quest to find out how to do it, I was also in denial as to why anyone wouldn't want to track their calls, but let's just say they had their reasons.

Some brands don't like routing numbers showing, and other brands have phone trees that can get cut off by Google's whisper message "this call is coming in from Google Adwords Express."

Regardless of the reason, the client is always right, so here's what we had to do. Check out this video...

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.