During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts - especially paid ads.
The reason being, it automatically integrates with Google Analytics without you having to do anything, to show exactly which posts (and post types - if you plan smart enough) drive the most traffic and conversions to your website, and which don't.
So, as data driven marketing decisions go, it doesn't get much better than this.
For strategies, watch the video. For the resources, please view the full PDF link of the presentation and the Google URL Builder Tool itself below...
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.