Ah, the full width, long scroll website format. It's been trendy, and the data shows it's worked well, and is probably actually here to stay.
You know the one. Images are full width, responsive, and the main nav items anchor you down the page.
The scrolling is cool, and it's faster than a page load to an interior page.
But there's one problem - the data shows users want more and are looking for more. Homepage traffic share is not enough.
Interior pages are good for SEO and web usability, and sites with interior pages engage and convert at a much higher rate, as seen in our 2018 Data Download (and the video below)...
Thanks for reading / watching!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.