Facebook isn't "just Facebook" anymore my friends. And I don't even watch the news, so I'm not sure what that statement means to you, but what it means to me is - Facebook is a FULL BLOWN digital analytics platform.

You probably know of my obsession with Google Analytics - the amazing web data tool that can and will change your life if you use it for 30 minutes a month (or more).

It's clear when you look at Facebook Analytics, they're bringing it strong and competing against Google Analytics, but the best part for marketers is that there's always a place for both and you can (and should) always use both.

Here are some of the things that Facebook Analytics can track for you (out of the box) with no set-up or action required on your part:

  • Audience Overview Insights (Shown in screenshots and the video below)
  • Active User Data
  • Revenue
  • Retention

Here are some more advanced things that Facebook Analytics can track for you with a bit of configuration:

  • Funnels
  • Cohorts
  • Events
  • Lifetime Value of a Customer

They're also in BETA with "Insights" with is very useful. It's almost like an AI assistant that feeds you stats and you can help it learn by deeming it "useful" or not - exactly like how you'd "like" a friend's post.

Knowing what data is available in Facebook Analytics is the first step. Accessing it on your own is the second step. I highly encourage you to take a look at your company's Facebook Analytics Data as soon as possible, and begin to digest it. Over time, you'll be able to determine some data driven actions to help your business.

The video below shows you how to access this information!

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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