In our Data Driven Download for 2018 a look at Data aggregated from more than 326 Google Analytics accounts - we determined that the ideal homepage layout does NOT need to always ensure that users see content below the fold upon initial homepage load.
In other words, your 'heroes' can be short OR tall. 🙂
This means that:
1. Users will scroll as long as the rest of your content is laid out properly, and...
2. Your content and imagery is relevant to them, of course.
In this Data Driven Responsive Web Design Tip, we look at Viewport Height and how it can help make sure that your hero image stays the exact percentage of height that you want it based on device or browser size to meet our data driven web standards layout below...
The 2018 Data Driven Download is available for FREE, here.
Thanks for reading /watching and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.