The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that's HUGE (up over 9% from a year ago).
At the top (volume wise) of this referral traffic from social? You guessed it, Facebook.
The sheer audience size of Facebook is behemoth, and something that can't be ignored by your business, if you do really want to grow.
If you are doing what we've said in earlier blogs, like posting two or more times per day on Facebook to increase your web traffic by 16x, your next move is to boost every post for $2-$5.
Boosted posts get 3x the Reach and Engagement of Regular Organic Posts. This increased visibility to your target audiences (our Data Driven Academy Facebook Ads Class called "Deploying Digital Media" helps you develop the skills necessary to build custom audiences) will start generating new sales leads for service based businesses in the first six months, and help sell products direct to consumer online in the first nine-12 months.
More on the Data Download - our report - which aggregates data from more than 325 real Google Analytics accounts from real live active websites generating traffic from actual web users, provides insights into what works best in a variety of verticals, as well as overall web design and digital marketing best practices. Not based on opinions, but based on data.
Thanks for reading / watching - and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.