There's an ongoing debate on each website project. How many main navigation items should we have?

There's a balance between being "informative" and "off-putting" or making your website look like a bulletin board that anyone can riddle with content.

The main nav is the most sought-after place to be for many content marketers, but the data shows you have to have the right amount of items in your nav for your website to be effective.

In our 2018 Data Download (and the video below), we found the average number of main navigation items that websites had in 2017.

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Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.