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Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content.

Every once in a while, I have the opportunity to sit down and talk in an interview. This clip is from one with Lady Lunch Club, a membership organization for Women in Nashville, Tennessee.

I was asked what unique characteristics about women make them or can help them be good content creators and marketers for their brand.

Regardless of your gender, the principles are the same: be a good listener, understand your value proposition (why your audience should choose you over your competitors) and deliver your message clearly, concisely and to the point.

Don't overthink your content, just think it over, then go with it.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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