Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content.

Every once in a while, I have the opportunity to sit down and talk in an interview. This clip is from one with Lady Lunch Club, a membership organization for Women in Nashville, Tennessee.

I was asked what unique characteristics about women make them or can help them be good content creators and marketers for their brand.

Regardless of your gender, the principles are the same: be a good listener, understand your value proposition (why your audience should choose you over your competitors) and deliver your message clearly, concisely and to the point.

Don't overthink your content, just think it over, then go with it.