If you're like me, you're looking for better free data from Google around how your website is doing in Organic Search (aka, where you're ranking on Google).
Specifically, which landing pages on your site are ranking for which specific keywords, phrases (queries), and how many users are clicking through after seeing your ranking.
Speaking from experience, I know this is relevant to any business owner or marketing director as many of them call me saying they're losing sleep and needing visibility into this.
Several years ago, Google Analytics hid this data. Then "Google Webmaster Tools" started to bring it back, and now that Google calls this platform "Search Console," they've started to make some improvements to it.
I've started to look into the new Google Search Console BETA, and here are some clear improvements I found.
1. Easier to find Search Data right off the bat. The new "Performance" tab shows you where you rank and is more robust than before around which landing pages rank for which search terms or queries, and it looks like they're even adding more reporting options as they prepare to launch the full product.
2. Same Sitemap Submission Tools, but better UI Design and Explanation around Errors.
Thanks for reading /watching and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.