Well, I hate to totally disappoint you, as I know some of you were ready to launch into some earth-shattering take on how "now" it doesn't make sense for businesses to be on Facebook because of the recent headlines about "Facebook Changing."
Headlines read: "Publishers and Brands are the Losers" and "Executives Say Users Will Spend Less Time On Facebook," but if you know the history of the platform, and the history of marketing on the platform, you know that ultimately this will be good for everyone. If you read CEO Mark Zuckerberg's post on the platform, it totally makes sense, and absolutely falls in line with all the other business decisions the company has made about usability and experience.
My take: anything that gets users to continue enjoying the time on the platform will ultimately be a good thing for brands. They'll know where the customer attention is.
The reality is, Facebook has and always will be a pay to play platform for brands, and it's one that returned the highest ROI and brand awareness in 2017 among our clients.
Ultimately, while this certainly is news, it's not really going to change the way marketing on Facebook should be done, and certainly not "if it should be done."
Facebook is one of the top paid media platforms for brands, and still will be throughout these "news feed changes."
I liked this post on LinkedIn as well by Amber Naslund, as she ads her perspective around how other layers of your digital marketing strategy shouldn't be forgotten about.
Thanks for reading and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.