It's extremely important for business owners to think about ways to monetize their websites and build virtual eCommerce businesses, which is exactly the way our client, Explore Yoga Therapy was thinking entering this project.
A brand new business, this was not a redesign technically, but a completely new design, meaning that a clean slate needed to be filled in elegantly. Teaming up with the client, who provided the content, Data Driven Design used a layout that the data proves to work well for the health and wellness vertical.
We also designed and sourced premium visual assets to bring the brand to life, while helping add potential revenue streams with eCommerce capabilities via WooCommerce, for clients to book individual Yoga Therapy Sessions, as well as Group Classes and Workshops.
For the Group Classes and Workshops, we used Calendly, Zoom and Google Calendar integration with the website, so that a user can book a class, pay, and have it added to their calendar with the Zoom information all at once.
And our client gets it added to their calendar also. When the capacity of the class runs out, it gets automatically removed from the website.
WordPress content management capabilities like all of our projects, the client can update all their own content using our Data Driven Designer page builder.
We installed Google Analytics for the client to be able to track their web data and conversions.
And of course, it's SEO-optimized and submitted to Google and Bing.
And for many small businesses, it's critical to have a web team on call 24/7 for any maintenance needs. This is where our Data Driven Design Support Community comes into play. We are able to update your website for you via our ticketing system in a timely manner so you can run your business.
Lastly, like the website your company will build with us, is voice-enabled for Alexa and Google Assistant, using our WordPress plug-in called The Voice Designer.
This gives the business owner and supporting marketing staff the ability to manage the content for the Alexa Skill and Google Action where they manage all other content - from the backend of the WordPress website.
