Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site.

But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use a plug-in called Bloom by Elegant Themes to create variants of your pop-up to increase your conversion rate.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of, The Voice Designer, and  The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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