GOOGLE ACTIONS DEVELOPERS

We are a digital agency that builds Google Actions, voice applications built on top of Google Assistant, allowing businesses to be more efficient and effective at both reaching new audiences and serving current stakeholders.

The growth of Google Assistant continues to grow rapidly. More than 300 million people use Google Assistant.

Where do you think your business would rank in a Voice-based search on Google Assistant?

Investing in a Google Action can get you at the top for your business' focus keywords.

Can People Find Your Business On Google Assistant?

MORE THAN 300 MILLION PEOPLE USE GOOGLE ASSISTANT EVERY DAY.

Here are some of the top things businesses are using Google Assistant for...

Google Actions are the new websites. For several years, the data has been telling us that users are adopting voice assistants, like Google Assistant.

Our Case Studies walk you through how Google Actions we can build for your business at a low fee to get your business into the Google Actions Directory where users can find you and interact with your business.

And keep in mind, unlike traditional content marketing, these Google Actions allow you to research, learn, interact and take action while multitasking, in meetings, on the go, while working out, walking the dog, feeding the family or even safely driving.

What if we told you how building a Voice Application for Google Assistant could help you grow your eCommerce business? Well, it can. This example, Hey Google, talk to Wellthy Nutrition, features a customized / personalized product quiz, that tells you what products will work best for you based on how you answer the quiz questions.

Voice Unboxing experiences are also something we're building for clients. Narrate your eCommerce brand's unboxing experience yourself via Google Assistant as your client opens their package from you.

What is the difference between Google Assistant and Alexa?

Google is the king of search, and Business owners are only semi-interested in getting their brand name as an opening invocation, but rather far more interested in reserving a valuable keyword as their opening invocation.

This is something that business owners see as a "voice domain name" on Google Assistant.

Yes, it is possible to reserve a "domain name" on Google Assistant. How do you reserve your voice app's opening phrase on Google?

The technical way to ask this would be "how do I create an opening invocation on Google Actions?"

Makes sense when you think about it.

If I can have my Google Action start when someone says "Hey Google, let's talk digital marketing" I can in theory drive more brand awareness for Data Driven Design by "dominating" this phrase in voice search.

This is called "Google Action Whitelabeling" and this video shows you how to do it.

This is a main difference between Alexa Skills and Google Actions. Google Assistant only allows one Action to have an invocation name, while Alexa allows more than one Skill to have the same invocation name.

What is the difference between Google Assistant and Alexa?

2. PRE-INSTALLED ON ANDROID PHONES

Google Assistant Devs

Unlike Alexa, Google Assistant comes pre-installed on all Android Phones, AND it's available on iOS devices. Therefore, it is getting used often, and has high numbers.

When it comes to Voice User Experience Design of Google Actions, it's important to take into account that it works very well on the smartphone devices themselves, allowing the user to navigate via voice or typing, without a "wake word" like "Hey Google."

What is the difference between Google Assistant and Alexa?

3. NO VIDEO WITHIN ACTIONS

Another major difference between Google Actions and Alexa Skills is that Google Assistant won't allow Voice User Interface Designs to insert video inside Actions.

As you can see in this example, photos can be used as visuals, but no video is allowed.

Alexa allows VUI Designers to do this using Alexa Presentation Language.

We suspect Google Assistant doesn't allow this because Google owns YouTube, and wants users to simply ask Google Assistant to play videos on YouTube, which it does nicely.

What is the difference between Google Assistant and Alexa?

4. NO "PRIVATE ACTIONS"

One of the things we like best about Alexa, and one of the biggest reasons we're bullish about it for business, is because of Alexa for Business, which allows you to publish Private Skills, and invite as many users as you want into access them.

Google Assistant does not allow you to do this.

You can build Actions local to your device and use them as private Actions, but that's very different than being able to have an entire organization use a voice app as an intranet or interactive private podcast, for example.

GOOGLE ACTIONS DEVELOPER BLOG

How To Voice Enable Your WordPress Blog Content for Alexa and Google Assistant

This video shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.
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Voice Design – How To Fix Dialogflow Error When Deploying Google Actions from Voiceflow

Voiceflow is an amazing no-code Voice Design tool, that allows Voice UI Designers like myself to author voice apps and deploy them to both Alexa and Google Assistant. However, sometimes, Google Assistant has other plans. 🙂
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How To Generate Leads With Your Alexa Skill and Google Action Voice Apps

I'm very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.
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If Your Business Isn't Building Voice Apps Now, Your Competitors Are

WATCH READ Wow, what a crazy last couple of weeks in Europe and in the United States. I’m writing and publishing this during a lockdown in Spain due to Coronavirus (COVID-19) in March 2020. On March 3, there was a Tornado in Nashville, TN that affected many people and businesses and caused damage that will…
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Voice Is The Next Form Of A Company: Exclusive Interview With Project Voice Founder Bradley Metrock

WATCH LISTEN READ I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the…
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Entrepreneurship Is…With Voiceflow CEO Braden Ream

WATCH READ When I sat down and talked with Voiceflow CEO Braden Ream with QuHarrison Terry at Project Voice 2020, I expected to have a conversation mainly about Voiceflow being one of the top up-and-coming SaaS products and no-code solutions in the Voice Space. While that certainly happened, and you can see the full interview…
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How To Add Voice To Your Digital Marketing Strategy: Guest Appearance On Inside VOICE Podcast

WATCH LISTEN READ If you’re a small business and you’re not sure how or why to add voice to your digital marketing strategy, CEO of Data Driven Design, Paul Hickey explains exactly how it can help you. He talks about how and why he’s such a fan of digital marketing, the voice skills he’s created,…
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How To Teach AI And Proper Voice Application Design (with David Code of LinkedIn)

WATCH LISTEN READ David Code has an interesting story. He got a job at LinkedIn teaching AI to people with a non-STEM background. He got fed up trying to learn AI from AI experts who couldn’t teach well, and decided to write a 140-page textbook and post it to Reddit. Well, LinkedIn found him and…
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Must Read: What Will Happen In Voice In 2020

READ 2020 is going to be a HUGE year for Voice. Specifically, 2020 is going to be the year that most businesses start to get entry-level Voice Apps, just like they started getting websites in the early 2000s. SMBs Will Get A Voice What does this mean? It means that your local HVAC repair business,…
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What Are The Best Tools Available To Make Your Own Voice Apps? (Alexa Skills and Google Actions)

WATCH LISTEN READ The same way that our lives all improved as consumers and eventually as marketers and business owners in 2008-2010 with the advent of the iPhone and other smartphones, 2020 will be the year and certainly mark the beginning of the decade in which all of our lives improved due to Voice technology,…
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How to Reserve Your Voice Domain Name on Google – Google Action Whitelabeling – Data Driven Daily Tip 351

WATCH LISTEN READ One question I’ve been asked very often since the first ever Nashville Voice Conference on July 31, 2019 is – how do I reserve my voice app’s opening phrase on Google? The technical way to ask this would be “how do I create an opening invocation on Google Actions?” But that’s not…
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How To Build A How To Video Google Action For Your Business: Data Driven Daily Tip 340

WATCH LISTEN READ As the world of voice apps continuously changes, one of the latest ways you’ll want to consider garnering awareness for your business is to build what’s called a “How To Video Action” on Google Assistant. This is a voice-activated way that users can bring up VIDEO content on their devices, like Google…
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How To Find Google Actions On Google Assistant: Data Driven Daily Tip 325

WATCH LISTEN READ I’ve built several Google Actions and Alexa Skills recently, and while Alexa seems to be pretty straightforward in terms of finding and adding Skills to your devices via the Alexa app / Skill store, the Google Home situation with Google Assistant isn’t as straightforward. To be honest, there still appears to be…
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Why The Next Generation Will Expect Businesses To Have Alexa Skills

WATCH LISTEN READ Alexa Skills and Google Actions are voice applications built on top of Alexa and Google Home / Google Assistant. The next generation will expect businesses to have Alexa Skills. Watch this video or keep reading to find out why. You can build these apps for just about anything. For example, in this…
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Have You Ever Listened To A Website In Your Car?

WATCH LISTEN READ Seems like a weird concept, right? But honestly, the data says that we’re only about 1-2 years away from people expecting to be able to listen to content from websites on Alexa while driving. This means, Alexa Skills Are The New Websites. Today, Data Driven Design is building Voice Based versions of…
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How to Publish a Google Action Using VoiceFlow: Data Driven Daily Tip 323

WATCH LISTEN READ What is a Google Action? A Google Action is a way to make Google Assistant smarter. It’s something you can search and add to your Google Assistant App, Google Home, Google Home Mini, Google Hub and more. As a user, you can just ask Google for information, similar to the way you…
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