In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing.
In this case, we’re talking about Bounce Rates on a Contact Page.
The data will always help tell the story, but the context is key. Data + Context = Path Forward.
More in our 2018 Data Download (and the video below)…