In this conversation from our 2018 Data Party - where we examined web data from more than 325 Google Analytics accounts - I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you're analyzing.

In this case, we're talking about Bounce Rates on a Contact Page.

The data will always help tell the story, but the context is key. Data + Context = Path Forward.

More in our 2018 Data Download (and the video below)...

Thanks for reading / watching!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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