I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is.
Bounce Rate is engagement rate flipped upside down – the lower the Bounce Rate, the better.
I love Bounce Rate so much, I threw a party to talk about it (and other data, of course).
If you can master how to lower a site’s Bounce Rate, it helps with conversion rate, SEO and traffic generation, which all equal customer acquisition and business growth.
The most common question I get asked is – “So what is a good Bounce Rate?”
So, I broke it down in our 2018 Data Download.