I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is.
Bounce Rate is engagement rate flipped upside down - the lower the Bounce Rate, the better.
I love Bounce Rate so much, I threw a party to talk about it (and other data, of course).
If you can master how to lower a site's Bounce Rate, it helps with conversion rate, SEO and traffic generation, which all equal customer acquisition and business growth.
The most common question I get asked is - "So what is a good Bounce Rate?"
So, I broke it down in our 2018 Data Download.
Thanks for reading / watching!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.