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Google Analytics has a thing called a View. Views are under Properties. Marketers should think of Views like dashboards. You can filter your website and marketing data within Google Analytics up to 25 times per Property. Think of Properties as websites or apps.

Why would you want 25 different data filters for one website? One example discussed in this video is for IP Filters. IP Filters are sometimes useful to exclude traffic coming from a home office location, multiple locations, etc. so that you don't see the numbers you and your team may be contributing to the overall stats.

Another example would be a CEO View / CEO Dashboard. There may be a specific set of benchmarks that your Executive Team wants to see, that are obviously different than all the data your analysts may look at.

Also, if you work at a agency, consider the CEO View to be a "Client View" perhaps.

Ultimately, Google Analytics Views are a way of organizing data, but can be applied in many ways to add value to your business.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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