How To Run An A/B Test in Google Optimize | Digital Strategy Company
  • How To Run An A/B Test in Google Optimize

    It’s So Easy…

    2 Minute Read

How To Run An A/B Test in Google Optimize

By: Paul Hickey, Founder and Lead Strategist

By now you know how much I believe in the power of data.

It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits…

…but it also can improve culture, relationships and overall productivity.

Let’s take the good ole opinion on what a headline should say on a website, what a button should say, or what color a navigation item should be.

If your employees have spent even one second debating any of this, they’ve wasted valuable time.

When it comes to this stuff, the answer, my friends, is ALWAYS an A/B Test.

Stop beating each other up over something that can be tested so easily with a winner determined based on website engagement data.

Take the button color example. Joe likes the current orange button on datadriven.design, but Sally thinks green would be better.

This stuff happens people. Both people want to be right, they want their way to win, and feelings get involved. Opinions = Hurt Feelings.

Hurt Feelings = Bad for Business.

Using an A/B Testing Tool like Google Optimize (shown in the video below), Optimizely, Hotjar, Crazy Egg or Visual Website Optimizer (VWO), can determine which color actually engages or converts traffic at a higher rate. And this is just one example of what can be tested.

When we say “Data Over Opinions,” we mean it. Seriously. Stop debating. Start doing. Do an A/B Test for 30 days. Whichever one yields the best engagement, that’s the winner.

Then, test something else. Over the course of 3-6 months you’ll be converting far more web users into customers.

Thanks for reading /watching and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

ADD PAUL ON SNAPCHAT

for data driven daily tips

FOLLOW US ON THE GRAM

for data driven daily tips

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

VOICE APPS FOR BUSINESS

A Nashville Technology Council Tech Talk
Thursday, January 16, 2020
Tech Hill Commons, Nashville, TN
11:30 a.m. – 1 p.m.

The data has spoken. Nearly 200 million people are getting their information from voice assistants like Alexa and Google Assistant, and it’s time businesses built a presence on top of these platforms and started using voice-based apps to streamline their marketing and operations, and increase efficiency and effectiveness. Whether delivering a voice-based version of your company’s website so your audience can interact while walking the dog, an interactive extension of your company’s intranet that employees can check in on while waiting in line at the store, or a training for your sales force that they can take while driving, the possibilities are endless.

Paul Hickey, CEO of Data Driven Design, a Nashville-based digital agency that builds Multimodal Voice Apps for Alexa and Google Assistant, as well as Websites and Custom Software, will walk attendees through how to design, develop and deploy voice-based apps for all Alexa and Google Assistant devices, including those with screens like the Echo Show and Google Hub.

It’s time to integrate voice into your business strategy, and save time, reduce friction, and meet your audience where they are.

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”

FREE DIGITAL MARKETING TIPS DELIVERED WEEKLY

Get the Data Driven Daily Tips Delivered Directly To Your Inbox Weekly.

Yes! You've Taken The First Step To Improving Your Digital Strategy!