By now you know how much I believe in the power of data.
It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits…
…but it also can improve culture, relationships and overall productivity.
Let’s take the good ole opinion on what a headline should say on a website, what a button should say, or what color a navigation item should be.
If your employees have spent even one second debating any of this, they’ve wasted valuable time.
When it comes to this stuff, the answer, my friends, is ALWAYS an A/B Test.
Stop beating each other up over something that can be tested so easily with a winner determined based on website engagement data.
Take the button color example. Joe likes the current orange button on datadriven.design, but Sally thinks green would be better.
This stuff happens people. Both people want to be right, they want their way to win, and feelings get involved. Opinions = Hurt Feelings.
Hurt Feelings = Bad for Business.
Using an A/B Testing Tool like Google Optimize (shown in the video below), Optimizely, Hotjar, Crazy Egg or Visual Website Optimizer (VWO), can determine which color actually engages or converts traffic at a higher rate. And this is just one example of what can be tested.