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Marketers and Small Businesses owners have long feared Google Analytics. They've generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they've never really learned how to look for the data that gives them the insights to make smart data driven design and marketing decisions.

In this video from our Small Business Website Workshop, we talk about some of the top insights you can gain from Google Analytics Data:

- The exact user flow - how users enter your website (what pages, referral sources, etc.) and where they navigate to

- The exact pages your website converts users on

- By integrating with Google Optimize, you can tell what website copy / imagery / button color converts users into prospective customers most often

These are just a few examples of how we use data to make decisions related to web design and digital marketing.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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