There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns.

In this video, I explain the strategy behind small businesses marketers buying Google Ads Smart Campaigns instead of bidding on traditional Google Ads.

They're good at generating phone call leads, and keeping your digital advertising media costs reasonable.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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