I've had a lot of inquiries about how to host videos on websites, and while YouTube is a great platform, the one I'm the most bullish on is called Wistia.
In this video, you can see a case study of exactly how we use Wistia to host videos on our clients websites, then actually measure the results, and use the data to dictate the next action steps.
Here, we take a look at how you can not only tell how many plays your videos get, but you can drill down on who is watching each one, and for how long they're watching them for.
We look at individual heatmaps as well as an overview to tell us where the action on the video is plateauing or falling off.
In this example, we see that on a 1:07 video, the biggest drop-off point is at the 32-34 second mark. The data driven action item here is to add a turnstyle email opt-in - a phenomenal option in the Wistia platform that can integrate with Mailchimp and most other email marketing platforms to generate leads via video views.
Not only is Wistia an amazing tool for video analytics and lead generation, but now that you know how to use data to drive action, you should be able to take your business in the right direction.
Thanks for reading / watching and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.