Data Driven Daily Tip - August 15, 2017: What are Google Adwords Express ads? How are they different from regular Google Adwords Ads? Should your business be into them?

In this video I take a little shallow dive into the difference between Adwords Traditional Search and Adwords Express.

In short, Adwords Express allows you to get Search Engine placement at a fraction of the cost, as well as track verified phone calls from mobile devices to your business line. There are many advantages to Adwords Express, but you don't get to bid on specific keywords like you do in traditional search. Based on data and experience, we feel Express is a fit for any business who wants to get a huge bang for their buck.

Isn't that everyone? In our experience, yes, it is.

For more - check out the video below or click the "Work With Us" button!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.