Data Driven Daily Tip: Google Adwords Power Editor

By: Paul Hickey, Founder and Lead Strategist

Data Driven Daily Tip – August 24, 2017: Recently, Kasie, one of our Google Adwords Gurus, showed me the Google Adwords Power Editor Tool. We were faced with a situation where our client had given us access to the wrong Adwords account via our Master Client Center account, and we had done all the leg work to get all the campaigns loaded.

At the 11th hour, they told us that they had made a big mistake and weren’t able to charge the credit card on file for the campaigns we were working on, so they asked us for a workaround.

I said we’d create a new Adwords account for them, which would solve the problem, but I was thinking we’d have to redo all of our work. Luckily, Kasie was thinking of the Google Adwords Power Editor Tool. Using the software, she was able to copy and paste all the campaign data directly into a new account I had set up. Et Voila, we were off and running.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.