Many business owners and marketers don't really understand how powerful of a tool Google Analytics is, nor how easy it is to actually use. One interesting report is the Real Time Report. It shows you how many website users your website has at any given time of day or night.
It also shows you exactly where in the world they're located, and how they found your site.
This can be especially useful for making real-time marketing decisions or scalability decisions related to your technology stack and / or marketing efforts.
One example is live events. You may be hosting an in-person or virtual live event, or mix of both, and need to know how many visitors your website has at any given time, live, to make decisions on anything from scaling hosting to pushing out marketing messaging.
Another example is website functionality. You may want to know, as I allude to in this video, if a "live chat" function on your website is necessary or would be beneficial to your audience.
Viewing real time data can tell you when to have your live chat staffed, and when you can get away with leaving it on autopilot.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.