In Your Ad Copy: What Can You Do? What Can't You Do?
Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy.
You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition and call to action.
It's not easy. On top of that, there are certain things you cannot say or sets of characters you can't use.
Callahan Woodbery of the Nashville Fashion Alliance asks a great question at our Data Driven Academy Class on Google Adwords. What will get flagged by Google? What can you do and what can't you do related to making claims in ads, or using other brand names?
Thanks for reading / watching - and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.