As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising.
The data shows that the average conversion path (amount of digital touchpoints that a user has to have with a brand along their journey before making a purchase is between 4-8). This means a customer sees your business in 4-8 different places online before converting.
So, a digital marketer’s job has to be figuring out a way to create high quality, low cost digital touchpoints and deploy them effectively. Enter Google Adwords Remarketing.
While social media ads give small businesses and emerging brands a great cost per entry and cost per audience attention, Google Adwords Traditional is often much higher priced and not affordable.
But for brands who’s audience is on Google looking to purchase, Remarketing to those who have already visited your website is a great way to drive conversions.
This video shows the beginning stages of how to set up the ability to remarket to your audience in the Google Adwords platform.