Nobody will ever not care what their website's homepage looks like. It's usually your brand's first impression on a potential net new customer, and a show of strength to your current customer base.
You want it to be well thought out and effective.
You also want to allow your web design team and content creators some room for creative freedom, but there are certain elements that are proven to work better than others based on real web data.
That's why we took the time to outline the ideal Desktop Website Layout.
In our 2018 Data Download (and the video below), we show you the major elements to designing the optimal homepage based on data.
Thanks for reading / watching!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.